Advertising & Communications Testing agencies

Acacia Avenue

Headquarters in United Kingdom

International insight agency using behavioural science to inform brand strategy, communications and innovation. It conducts segmentation, customer journey research, advertising evaluation and pricing studies.

Ad Hoc Research

Ad Hoc Research provides custom marketing research, UX research, and customer-experience studies. Its services include concept and advertising tests, brand research, segmentation, pricing research, and qualitative and quantitative fieldwork.

Alter Agents

Alter Agents provides custom qualitative and quantitative market research, shopper research, and brand tracking. Its services combine interviews, focus groups, surveys, ethnography, diary studies, and neuroscience methods to inform marketing decisions.

Ameritest (Vista Grande)

Ameritest is Vista Grande's creative-testing research offering, evaluating advertising concepts and finished campaigns. Its survey-based diagnostics assess attention, brand memory, communication, and consumer motivation.

Asia Insight

Headquarters in Singapore, Singapore

Singapore research consultancy studying Asian consumers, brands and market opportunities. Its work combines qualitative and quantitative research with ethnographic exploration, digital campaign evaluation and user experience research.

aytm

Consumer insights platform and research-services provider supporting survey research, advertising evaluation, and choice modeling with tools including conjoint analysis and MaxDiff.

Centro Nacional de Consultoría (CNC)

Headquarters in Bogotá, Colombia

Centro Nacional de Consultoría provides public-opinion and market research in Colombia. Its services include customer and organizational experience, brand positioning, advertising research, and policy evaluation.

CID Gallup

CID Gallup provides market research, public-opinion polling, and business intelligence across Latin America. Its qualitative and quantitative methods include online and telephone surveys, interviews, focus groups, ethnography, and mystery shopping.

CivicScience

CivicScience uses continuous survey data to provide consumer intelligence and research insights. Its services support advertising measurement, publishers, and business strategy through analysis of consumer attitudes and intentions.

Coleman Insights

Coleman Insights conducts audience and brand research for radio, podcasting, and audio businesses. Its services include music and content testing, focus groups, brand strategy, and campaign brand-lift measurement.

Comscore

Comscore provides cross-platform audience measurement and media analytics. Its services support advertising evaluation, digital and television audience analysis, marketing measurement, and social-media audience insights.

Consulta Mitofsky

Headquarters in Mexico

Consulta Mitofsky conducts public-opinion and election research, consumer studies, and brand research. Its offerings include tracking polls, online longitudinal panels, customer-satisfaction studies, and advertising concept tests.

CTR Market Research

Headquarters in Beijing, China

Chinese market research joint venture of China International Television Corporation and Kantar. CTR provides custom and continuous research on consumer behaviour, media use and marketing performance, combining surveys with data analysis.

Datafolha

Headquarters in Brazil

Datafolha conducts public-opinion polling and custom market research for B2C and B2B decisions. Its commercial research covers brand image, segmentation, product and concept testing, communications evaluation, and customer satisfaction.

Differentology

Headquarters in Newcastle upon Tyne, United Kingdom

UK research consultancy combining qualitative and quantitative research with advertising effectiveness, brand strategy, and insight communication.

Dig Insights

Headquarters in Toronto, Canada

Dig Insights combines research consulting, foresight, and data science to support brand and product innovation decisions. Its qualitative and quantitative services include concept, packaging, and communications testing.

Dynata

Dynata supplies first-party research audiences, survey data, and managed research services. Its offering includes brand tracking, creative testing, survey programming, and reporting.

Echelon Insights

Echelon Insights provides opinion research, data science, and research-based strategy for communications, marketing, and campaigns. Its services include focus groups, message and advertising tests, audience segmentation, brand tracking, and conversation monitoring.

Eumetra

Headquarters in Italy

Social and market research agency combining syndicated studies of consumers and society with bespoke research. Its solutions support product innovation, brand communications and customer experience decisions.

eye square

Headquarters in Germany

Human experience research company offering UX and advertising research using eye tracking, implicit measurement, qualitative methods, and usability testing.

FM3 Research

FM3 Research provides public-opinion research and strategic consulting for campaigns, public agencies, and other organizations. It uses qualitative and quantitative methods including telephone and online surveys, focus groups, discussion boards, and advertising tests.

Fors Marsh

Fors Marsh conducts research, strategy, and communications work for government and nonprofit clients. Its services include survey design and administration, communications evaluation, and qualitative and quantitative testing of messages and concepts.

HawkPartners

HawkPartners combines customer research with brand and growth strategy. Its services include market assessment, segmentation, customer journeys, communications testing, and CX and UX evaluation.

Heart+Mind Strategies

Headquarters in Reston, United States

Research and strategy consultancy studying the values and motivations behind people's choices. Its qualitative and quantitative services cover audience segmentation, message testing, brand tracking, opinion polling and online communities.

Insights Table

Headquarters in Singapore, Singapore

Singapore market research consultancy working on brand communications, customer experience and market strategy. Insights Table also studies consumer and shopper behaviour and public-sector needs, and evaluates product and innovation opportunities.

Ipsos

Headquarters in Paris, France

Ipsos provides international market and public-opinion research, including brand, advertising, customer experience, innovation, healthcare and behavioral research. Its local businesses include Ipsos-Ipec in Brazil, Ipsos Bva in France, Ipsos Doxa in Italy and Ipsos B&A in Ireland.

Kantar

Headquarters in United Kingdom

Global research and consulting company offering brand guidance, advertising evaluation, innovation research, qualitative studies and customer experience research.

Luth Research

Headquarters in San Diego, United States

Full-service research firm conducting quantitative studies, moderated qualitative research, and telephone interviews. It combines custom studies with digital behavior data to examine customer journeys, advertising response, and shopping activity.

Magid

Magid provides research and consulting for brand, audience, customer-experience, and business strategy decisions. Its offering combines qualitative and quantitative research, data science, content evaluation, and brand tracking.

MarketCast

Research and analytics company evaluating advertising, brand performance, entertainment content, and sponsorship effectiveness through quantitative and qualitative research.

MSW Research

MSW Research provides brand strategy, advertising evaluation and tracking research. Its services combine consumer research and analytics to assess creative effectiveness, brand preference and growth opportunities.

National Research Group (NRG)

National Research Group provides research and strategy consulting at the intersection of entertainment, culture and technology. Its qualitative and quantitative work supports audience understanding, brand strategy, creative development and product decisions.

Nature

Headquarters in Melbourne, Australia

Australian research and strategy consultancy advising on brands, communications, products and customer experience. It combines qualitative and quantitative research, behavioural science and analytics, with services including segmentation, concept testing and brand tracking.

Nepa

Headquarters in Stockholm, Sweden

Marketing research and analytics company combining brand tracking, campaign evaluation and marketing mix modelling. Its researchers help clients connect consumer insight and advertising activity with business performance.

Opinaia

Opinaia provides market research, public-opinion studies and customer-experience services using digital research technology. Its offerings include qualitative and quantitative studies, brand health, advertising evaluation and price testing across Latin America.

Provoke Insights

Headquarters in Ridgewood, United States

Market research and brand strategy firm supporting advertising, branding, and content marketing decisions. Its custom quantitative and qualitative programs cover brand equity, audience segmentation, creative testing, and consumer behavior.

PSB Insights

Research consultancy supporting audience, brand, communications and product decisions. Its offerings include segmentation, reputation tracking, choice-based product and pricing studies, and analysis of social conversations and other unstructured data.

Public Opinion Strategies

Headquarters in Alexandria, United States

Public opinion and strategic research firm serving political campaigns, public affairs organizations and corporate clients. Conducts telephone and online surveys, focus groups and message testing to inform communications and policy decisions.

Pureprofile

Headquarters in Sydney, Australia

Data and research company providing online sample, custom survey research, qualitative studies and analytics. Its services include interviews, groups and communities, brand tracking and product or advertising studies, alongside separately labelled synthetic-response products.

Quadrant Strategies

Research and strategy consultancy supporting brand positioning, reputation, public affairs and product marketing decisions. It conducts research with specialist audiences, including policy professionals, technology decision-makers, business leaders and investors.

SmithGeiger Group

Headquarters in Westlake Village, United States

Audience, brand and media research consultancy combining quantitative and qualitative studies with strategic advice. Uses surveys, focus groups, interviews and other audience research methods to guide content, advertising and product decisions.

System1

Headquarters in United Kingdom

Consumer research and creative-effectiveness company measuring emotional responses to advertising, innovation ideas and brands. Its testing products support advertising evaluation and concept development.

The Harris Poll

The Harris Poll provides market and public-opinion research, brand and reputation intelligence, and advisory services. Part of Stagwell, it combines custom research with tracking platforms and operates The Harris Poll UK, formerly Maru.

The Nursery Research & Planning

Headquarters in United Kingdom

Brand and communications research agency combining consumer exploration, idea development and campaign evaluation. Its services include segmentation, ethnography, brand tracking and analysis of customer data.

Toluna

Toluna combines research audiences and technology with custom qualitative and quantitative research. Its services cover product and concept evaluation, advertising, and brand health.

Trinity McQueen

Headquarters in United Kingdom

Research consultancy using behavioral insight to support advertising, audience understanding, brand development, and product testing.

Zappi

Headquarters in United Kingdom

Consumer insights platform with research consultancy services for advertising, innovation and brand tracking. It supports concept, packaging and pricing research using consumer feedback.

ZoomRx

ZoomRx provides life sciences market insights and research consulting. Its offerings include brand and promotional effectiveness tracking, patient insights, market intelligence, and marketing asset testing.