Research methodologies
Choose a method to find agencies that explicitly offer it. Browse 20 approaches, from interviews and fieldwork to product and usability tests.
- 145agencies agencies
Online Surveys
Structured questionnaires completed online to measure attitudes, behaviors, and markets. Recruitment, sample design, and questionnaire quality shape how the findings can be used.
- 127agencies agencies
In-Depth Interviews
One-on-one moderated conversations that explore individual experiences, motivations, and decision processes in depth.
- 120agencies agencies
Focus Groups
Moderated group discussions — in person or online — that reveal shared attitudes, language, and reactions to concepts and creative.
- 73agencies agencies
Ethnographic Research
Immersive observation of people in their natural environments — homes, workplaces, shops — to understand real behavior and context.
- 65agencies agencies
Brand & Ad Tracking
Continuous or wave-based measurement of brand health, campaign awareness, and market movement over time.
- 64agencies agencies
Concept Testing
Structured evaluation of product ideas, positioning, and creative concepts — often monadic — to predict appeal and purchase intent.
- 58agencies agencies
Telephone Research (CATI)
Computer-assisted telephone interviewing for probability sampling, B2B audiences, and populations underserved by online panels.
- 53agencies agencies
Usability Testing
Moderated or unmoderated task-based testing of websites, apps, and prototypes to identify friction and measure ease of use.
- 29agencies agencies
Social Listening & Analytics
Analysis of public social media conversation to track sentiment, trends, and unprompted consumer opinion at scale.
- 22agencies agencies
Mystery Shopping
Trained evaluators pose as customers to audit service quality, compliance, and the real-world customer experience.
- 20agencies agencies
Diary & Longitudinal Studies
Participants log experiences over days or weeks, capturing in-the-moment behavior, routines, and change over time.
- 18agencies agencies
Conjoint Analysis
A trade-off technique that measures how people value combinations of product features and price through choice-based exercises.
- 16agencies agencies
Heuristic Evaluation
Expert review of an interface against established usability principles to surface problems without recruiting participants.
- 15agencies agencies
Eye Tracking
Measurement of visual attention to understand what people notice, read, and ignore in interfaces, packaging, and advertising.
- 12agencies agencies
Central Location Tests
Controlled in-person product tests — taste, touch, use — conducted in facilities for consistent, comparable sensory evaluation.
- 11agencies agencies
MaxDiff
A best-worst scaling method that forces prioritization across a set of items, producing clear rank orders of features or messages.
- 10agencies agencies
Card Sorting & Tree Testing
Information architecture methods that reveal how people categorize content and whether they can find things in a structure.
- 9agencies agencies
Expert Interviews
Structured conversations with industry specialists and former executives to build rapid understanding of markets and technologies.
- 6agencies agencies
Neuroscience & Biometrics
Physiological measurement — EEG, GSR, facial coding — that captures non-conscious emotional response to brands, ads, and products.
- 3agencies agencies
Van Westendorp Pricing
A four-question price sensitivity method that identifies acceptable price ranges and optimal price points for products and services.