Product & Concept Testing agencies

2CV

Headquarters in United Kingdom

Global research agency supporting brand, audience, innovation, and communications decisions for technology, entertainment, finance, and public-sector clients.

Ad Hoc Research

Ad Hoc Research provides custom marketing research, UX research, and customer-experience studies. Its services include concept and advertising tests, brand research, segmentation, pricing research, and qualitative and quantitative fieldwork.

Adience

Headquarters in United States

B2B market research agency helping organizations understand customer segments, develop brands and products, and track market perceptions.

Akendi

Akendi provides UX strategy, user research, and experience design. Its research-led work includes usability testing, card sorting, ethnographic research, concept testing, and customer-journey studies.

Appinio

Headquarters in Germany

Research platform and consultancy providing survey-based consumer insights, brand tracking, and testing of products, concepts, and creative assets.

Applied Marketing Science

Headquarters in Burlington, United States

Research and consulting firm helping teams identify customer needs and make product and service decisions. Its capabilities include customer interviews, ethnographic observation, concept testing, conjoint analysis, pricing studies, and market segmentation.

Attest

Headquarters in United Kingdom

Consumer research platform offering surveys, AI-moderated interviews and access to research specialists. It supports concept testing, brand tracking, creative evaluation and consumer profiling.

Behaviorally

Behaviorally provides consumer insights and data tools for packaging and shopper decisions. Its offering combines predictive packaging analysis, consumer-survey validation, and research on purchase drivers and in-store activity.

Bellomy

Research and analytics agency helping businesses evaluate products, brand performance, customer segments, shopping experiences, and customer satisfaction.

Blink

Headquarters in United States

Product research and design consultancy providing foundational and evaluative research, usability testing, and concept evaluation for digital and physical experiences.

Borderless Access

Headquarters in Bengaluru, India

Research and insights company offering consumer, B2B and healthcare panels alongside custom qualitative and quantitative studies. Borderless Access provides product and concept testing, brand tracking, customer experience research and analytics.

Brandtrust

Research and strategy consultancy applying social and behavioral science to brand, customer experience and innovation questions. Its methods include narrative and contextual inquiry, social-data analysis, concept exploration and quantitative online validation.

C Space

C Space builds insight communities and provides customer research for brand, innovation, and experience decisions. Its services include segmentation, concept evaluation, and brand tracking, and it is part of Escalent Group.

CID Gallup

CID Gallup provides market research, public-opinion polling, and business intelligence across Latin America. Its qualitative and quantitative methods include online and telephone surveys, interviews, focus groups, ethnography, and mystery shopping.

Cimigo

Headquarters in Ho Chi Minh City, Vietnam

Research agency based in Ho Chi Minh City, with work focused on Vietnam and Indonesia. Cimigo combines quantitative surveys, qualitative focus groups and shopper research to support brand, product, pricing and customer decisions.

Clearworks

Headquarters in San Francisco, United States

Customer research and innovation consultancy combining qualitative research with customer journey mapping, ideation and product development. Its services include interviews, focus groups, ethnography, concept testing and usability research to inform products and experiences.

Coleman Insights

Coleman Insights conducts audience and brand research for radio, podcasting, and audio businesses. Its services include music and content testing, focus groups, brand strategy, and campaign brand-lift measurement.

Compusense

Compusense provides software for sensory and consumer research, with panel management, data collection, analysis, and reporting tools. It supports researchers with sensory-science expertise and technical assistance.

Curion

Curion combines sensory research with qualitative and quantitative consumer research to evaluate products and packaging. It offers research in consumer testing centers, digitally, and in everyday-use contexts.

Datafolha

Headquarters in Brazil

Datafolha conducts public-opinion polling and custom market research for B2C and B2B decisions. Its commercial research covers brand image, segmentation, product and concept testing, communications evaluation, and customer satisfaction.

Day One Strategy

Day One Strategy provides healthcare market research and brand strategy. Its services include qualitative and quantitative studies, patient journey research, segmentation, message and concept testing, social listening, and brand tracking.

Decision Analyst

Headquarters in Arlington, Texas, United States

Research and analytical consulting firm combining qualitative studies, survey research, and statistical modeling. Its work supports brand strategy, product development, advertising, and customer experience decisions for consumer and business markets.

Dig Insights

Headquarters in Toronto, Canada

Dig Insights combines research consulting, foresight, and data science to support brand and product innovation decisions. Its qualitative and quantitative services include concept, packaging, and communications testing.

End to End User Research

Headquarters in Houston, United States

End to End User Research provides UX research, participant recruitment, and research facilities in Houston. Its services include usability testing, ethnography, focus groups, eye tracking, and sensory evaluation.

Eumetra

Headquarters in Italy

Social and market research agency combining syndicated studies of consumers and society with bespoke research. Its solutions support product innovation, brand communications and customer experience decisions.

Explorer Research

Explorer Research studies shopper behavior and retail experiences. Its services include packaging research, path-to-purchase studies, e-commerce usability testing, eye tracking, and research in immersive shopping environments.

frog

Headquarters in San Francisco, United States

Design and innovation consultancy within Capgemini Invent, combining qualitative and quantitative user research with service and product development. Its teams use customer research and product testing to inform experiences and customer journeys.

GIM

Headquarters in Heidelberg, Germany

Market, media and social research institute providing research and consulting for businesses and public organisations. It studies audiences, brands, products and customer experience across international markets.

IDEO

Headquarters in San Francisco, United States

Design and innovation consultancy using customer and employee research to shape products, services, and business strategy. Its research practice combines interviews, observation, and prototype testing to understand people's needs and evaluate new experiences.

Invamer

Headquarters in Medellín, Colombia

Invamer provides qualitative and quantitative research for businesses and public-opinion clients in Colombia. Its offerings cover brand performance, pricing, customer experience, product development and shopper behavior.

Ipsos

Headquarters in Paris, France

Ipsos provides international market and public-opinion research, including brand, advertising, customer experience, innovation, healthcare and behavioral research. Its local businesses include Ipsos-Ipec in Brazil, Ipsos Bva in France, Ipsos Doxa in Italy and Ipsos B&A in Ireland.

Iro Research

Headquarters in Finland

Finnish research agency offering qualitative and quantitative studies for customer experience, brands and product development. It also provides segmentation, interviews and research data collection services.

Key Lime Interactive

Key Lime Interactive provides UX and customer-experience research across the product lifecycle. Its services include discovery interviews, ethnography, concept testing, usability evaluation, and research on emerging technologies.

Kokoro

Headquarters in United Kingdom

Consumer insight agency working on audience segmentation, brand and communications strategy, and proposition development. It helps businesses refine products and services and track brand progress.

KS&R

Marketing research and strategic consulting firm supporting brand building, innovation, market understanding, and pricing decisions.

Lextant

Headquarters in Powell, United States

Lextant conducts human-centered research to inform product and experience design. Its services include generative qualitative research, concept evaluation, usability testing, and expert reviews.

Management & Fit

Management & Fit provides public-opinion and market research alongside political and business consulting in Argentina. Its services include surveys, focus groups, in-depth interviews, brand studies and product testing.

MarketVision Research

Headquarters in Cincinnati, United States

MarketVision Research is a custom research firm supporting market discovery, brand development, innovation and launch decisions. It combines qualitative and quantitative research, behavioral science and research communities for consumer and business clients.

MMR Research

Headquarters in London, United Kingdom

Consumer and sensory research agency supporting product, packaging and concept development. Its research also informs brand strategy, portfolio decisions and pricing.

Murphy Research

Market research firm supporting market assessment, brand strategy, communications, customer loyalty, product development, and pricing.

Mustard Research

Headquarters in Manchester, United Kingdom

Manchester research agency helping organisations understand audiences, brand performance, customer experience and product opportunities. Projects include segmentation, concept evaluation and pricing research.

National Research Group (NRG)

National Research Group provides research and strategy consulting at the intersection of entertainment, culture and technology. Its qualitative and quantitative work supports audience understanding, brand strategy, creative development and product decisions.

Nature

Headquarters in Melbourne, Australia

Australian research and strategy consultancy advising on brands, communications, products and customer experience. It combines qualitative and quantitative research, behavioural science and analytics, with services including segmentation, concept testing and brand tracking.

NewtonX

B2B research company sourcing verified professionals and supporting brand tracking, message testing, pricing research, product validation, and competitive analysis.

Nikkei Research

Headquarters in Tokyo, Japan

Tokyo market research company within Nikkei Group, providing business, consumer and healthcare studies. Its services include market intelligence, concept evaluation and text/data analysis, with access to specialist business and healthcare audiences.

NMS Market Research

Headquarters in Prague, Czech Republic

Market research agency supporting customer experience, brands, retail and product decisions, as well as political and social research. It combines qualitative and quantitative fieldwork with analytics, online surveys and mystery shopping.

Opción Consultores

Headquarters in Montevideo, Uruguay

Opción Consultores provides market research, public-opinion studies and consulting in Uruguay. Its services include brand tracking, customer-experience research, product and price testing, and shopper ethnography.

Opinions, Ltd.

Research and fieldwork company providing participant recruitment, product and package testing, qualitative studies, and UX and customer experience testing.

P&K Research

P&K Research conducts sensory and consumer product research using qualitative and quantitative methods. Its work includes facility-based product testing, interviews, focus groups, and in-home research for food, beverage, personal-care, and home-care products.

PeopleMetrics

Headquarters in Fort Washington, United States

Research and customer experience firm providing custom qualitative and quantitative studies, NPS programs, and customer advisory boards. Its custom research addresses brand positioning, audience segmentation, product development, and campaign performance.

Plus 94 Research

Headquarters in Sandton, South Africa

Plus 94 Research provides market-research design, participant recruitment, fieldwork, data processing and analysis, with services for brands, customer satisfaction, advertising, pricing and product concepts.

Produkt + Markt

Headquarters in Wallenhorst, Germany

Produkt + Markt conducts qualitative and quantitative research on brands, innovation, customers and pricing, with ethnographic and co-creation approaches and dedicated sector teams.

PSB Insights

Research consultancy supporting audience, brand, communications and product decisions. Its offerings include segmentation, reputation tracking, choice-based product and pricing studies, and analysis of social conversations and other unstructured data.

Quadrant Strategies

Research and strategy consultancy supporting brand positioning, reputation, public affairs and product marketing decisions. It conducts research with specialist audiences, including policy professionals, technology decision-makers, business leaders and investors.

Radius Insights

Custom research and insights firm supporting brand building, product development, customer experience, and market targeting. Its data science practice applies conjoint analysis, MaxDiff, and segmentation models.

Recollective

Recollective provides an online qualitative research and insight-community platform. It supports interviews, focus groups, diaries, concept tests, and UX studies, with optional programming and research-method consulting.

RTi Research

Headquarters in Norwalk, United States

Market research firm applying survey research and analytics to brand strategy, product development, and customer acquisition. Studies include concept and product testing, pricing optimization, brand health tracking, and customer segmentation.

Sensory Spectrum

Headquarters in New Providence, United States

Sensory science and consumer research consultancy helping brands evaluate and develop products. Conducts sensory testing, consumer surveys, central-location and home-use tests, and qualitative research across food, beverages and other consumer goods.

SIS International

Market research and strategy firm conducting consumer and B2B studies across international markets, with qualitative, quantitative, focus-group, and product-testing services.

SKIM

Headquarters in Netherlands

Research consultancy using choice modelling and advanced analytics to support pricing, brand communication, and product innovation decisions.

SKOPOS RESEARCH

Headquarters in Hürth, Germany

SKOPOS RESEARCH is a Hürth market-research institute providing quantitative and qualitative studies on markets, products, pricing, advertising and brands, including segmentation and customer research.

Somia CX

Headquarters in Singapore, Singapore

Customer experience and design consultancy working on product and service innovation, experience strategy and digital transformation. It conducts design research, usability testing and expert evaluations, and provides human-centred design training.

Strategir

Headquarters in Bordeaux, France

Marketing research agency helping businesses develop and evaluate products, concepts and packaging. It combines qualitative and quantitative research with segmentation, pricing studies and customer experience analysis.

Suzy

Suzy provides a consumer research platform with quantitative research and qualitative tools. Its Suzy Live offering supports interviews, focus groups, and in-home product testing.

System1

Headquarters in United Kingdom

Consumer research and creative-effectiveness company measuring emotional responses to advertising, innovation ideas and brands. Its testing products support advertising evaluation and concept development.

TELUS Shopper Insights

TELUS Shopper Insights, formerly Decision Insight, provides shopper research to test retail and marketing strategies. It evaluates product offerings and the effects of pricing, packaging, placement, and merchandising decisions.

The Directions Group

Strategic insights firm conducting custom research for brand strategy, consumer understanding, communication, innovation, and product decisions.

The Farnsworth Group

Research firm conducting qualitative and quantitative studies of building-product customers, including tradespeople, suppliers, and homeowners. Work covers brand health, product development, and market sizing.

The Harris Poll

The Harris Poll provides market and public-opinion research, brand and reputation intelligence, and advisory services. Part of Stagwell, it combines custom research with tracking platforms and operates The Harris Poll UK, formerly Maru.

Toluna

Toluna combines research audiences and technology with custom qualitative and quantitative research. Its services cover product and concept evaluation, advertising, and brand health.

Trinity McQueen

Headquarters in United Kingdom

Research consultancy using behavioral insight to support advertising, audience understanding, brand development, and product testing.

ustwo

Headquarters in London, United Kingdom

Digital product studio offering discovery research, user research, stakeholder interviews and concept and prototype testing as part of product and service development. Its research helps teams define opportunities and refine digital experiences before and after launch.

Ventures Middle East

Headquarters in United Arab Emirates

Ventures Middle East provides market research and business intelligence in the Middle East, with qualitative and quantitative studies on customers, brands, advertising, pricing and product concepts.

Veylinx

Headquarters in Netherlands

Behavioral research company measuring demand for product ideas and concepts, with services for concept screening, price testing, and in-home product research.

W5

Headquarters in Durham, United States

Custom marketing research firm combining qualitative inquiry, quantitative studies, and strategy services. Its work explores consumer motivations, brand positioning, product concepts, segmentation, and pricing decisions.

We Live Context

Headquarters in United Kingdom

Market research and strategy consultancy covering customer insight, innovation, customer experience and brand communications. Its work includes segmentation, market sizing, concept testing and pricing research.

Zappi

Headquarters in United Kingdom

Consumer insights platform with research consultancy services for advertising, innovation and brand tracking. It supports concept, packaging and pricing research using consumer feedback.