Agencies offering Ethnographic Research

Activa Research

Headquarters in Santiago, Chile

Chilean market research and public opinion consultancy providing consumer, brand and customer-experience studies. Conducts online polling and qualitative research through interviews, groups and ethnographic work.

Ad Hoc Research

Ad Hoc Research provides custom marketing research, UX research, and customer-experience studies. Its services include concept and advertising tests, brand research, segmentation, pricing research, and qualitative and quantitative fieldwork.

Agility Research & Strategy

Headquarters in Singapore, Singapore

Research and strategy consultancy focused on affluent, high-net-worth and luxury consumers. It combines qualitative studies, segmentation and brand tracking with its LuxeTalk consumer community to inform product, brand and customer experience decisions.

Akendi

Akendi provides UX strategy, user research, and experience design. Its research-led work includes usability testing, card sorting, ethnographic research, concept testing, and customer-journey studies.

Alter Agents

Alter Agents provides custom qualitative and quantitative market research, shopper research, and brand tracking. Its services combine interviews, focus groups, surveys, ethnography, diary studies, and neuroscience methods to inform marketing decisions.

Anthro-Tech

Anthro-Tech provides human-centered design and UX research for government agencies, nonprofits, and organizations with a social-impact mission. Its services include field research, interviews, usability testing, and accessibility evaluation.

Applied Marketing Science

Headquarters in Burlington, United States

Research and consulting firm helping teams identify customer needs and make product and service decisions. Its capabilities include customer interviews, ethnographic observation, concept testing, conjoint analysis, pricing studies, and market segmentation.

Asia Insight

Headquarters in Singapore, Singapore

Singapore research consultancy studying Asian consumers, brands and market opportunities. Its work combines qualitative and quantitative research with ethnographic exploration, digital campaign evaluation and user experience research.

AyerViernes

Headquarters in Viña del Mar, Chile

UX research, strategy and design consultancy conducting studies in Latin America and through the UXalliance network. Combines qualitative and quantitative research with usability testing, interviews and ethnography to guide product and service decisions.

BAMM

Headquarters in United Kingdom

Consumer insight and strategy agency using ethnography, cultural analysis and quantitative research to understand customer behaviour. Its studies inform brand positioning, customer experiences and product development.

Bayfront UX

Headquarters in Sydney, Australia

Sydney consultancy providing user research, experience strategy and design. Services include discovery interviews, ethnography, diary studies, usability testing and participant recruitment in Australia and New Zealand, with international studies coordinated through UXalliance partners.

Bold Insight

Headquarters in United States

UX and human factors research consultancy using qualitative and quantitative methods to evaluate digital products, medical devices, and automotive experiences.

Burke

Headquarters in Cincinnati, United States

Marketing research and insights firm combining qualitative and quantitative research, advanced analytics, and strategic consulting to inform business decisions.

C+R Research

Custom research firm combining qualitative and quantitative studies, online communities, and UX research. Its qualitative services include focus groups, interviews, ethnography, and participant journaling.

CID Gallup

CID Gallup provides market research, public-opinion polling, and business intelligence across Latin America. Its qualitative and quantitative methods include online and telephone surveys, interviews, focus groups, ethnography, and mystery shopping.

Cimigo

Headquarters in Ho Chi Minh City, Vietnam

Research agency based in Ho Chi Minh City, with work focused on Vietnam and Indonesia. Cimigo combines quantitative surveys, qualitative focus groups and shopper research to support brand, product, pricing and customer decisions.

Clarion Research

Headquarters in New York, United States

Custom research consultancy using surveys, qualitative studies, and analytics to investigate markets and customer behavior. Its work covers brand health, customer experience, advertising, product innovation, and pricing across domestic and international markets.

Clearworks

Headquarters in San Francisco, United States

Customer research and innovation consultancy combining qualitative research with customer journey mapping, ideation and product development. Its services include interviews, focus groups, ethnography, concept testing and usability research to inform products and experiences.

CMB (Chadwick Martin Bailey)

Headquarters in Boston, United States

Insights and strategy consultancy supporting brand health, customer journeys, segmentation, and product growth. Its researchers combine qualitative methods and analytics, with capabilities including focus groups, ethnography, and usability research.

Curiosity

Headquarters in Manila, Philippines

Philippine design research consultancy offering user experience exploration, strategy research and concept development. Its researchers use interviews, ethnography, observation and usability tests to understand people and evaluate products, services and programmes.

Daxue Consulting

Headquarters in Shanghai, China

Research and strategy consultancy helping companies understand consumers, competitors and market opportunities in China and other international markets. Its work combines qualitative research, secondary research and digital data analysis with market entry and brand advice.

Designit

Headquarters in Copenhagen, Denmark

Experience design and innovation consultancy offering design research to inform products, services and customer experiences. Its published banking work combines qualitative interviews, quantitative surveys, ethnographic studies and focus groups across multiple countries.

Differentology

Headquarters in Newcastle upon Tyne, United Kingdom

UK research consultancy combining qualitative and quantitative research with advertising effectiveness, brand strategy, and insight communication.

Dscout

Dscout provides a research platform and participant recruitment for product and experience research. It supports usability tests, interviews, field research, diary studies, surveys, and card sorting, with AI-assisted research tools.

Egg Strategy

Consumer research, brand strategy and innovation consultancy serving consumer goods and healthcare brands. Its work combines custom quantitative studies with interviews, ethnography and digital communities to inform segmentation, brand positioning and customer experience.

End to End User Research

Headquarters in Houston, United States

End to End User Research provides UX research, participant recruitment, and research facilities in Houston. Its services include usability testing, ethnography, focus groups, eye tracking, and sensory evaluation.

GAIN Experience

Headquarters in United Kingdom

GAIN Experience provides user research, ethnographic studies, usability evaluation and accessibility services. The practice brings together the former Nomensa and Bunnyfoot agencies under GAIN.

Gemic

Gemic combines social-science research and strategy consulting to develop customer and user insights. Its work informs growth strategy, brand innovation, new products, and market opportunities, using qualitative and ethnographic approaches.

Indochina Research

Headquarters in Vietnam

Research company delivering custom commercial and social studies across Southeast Asia. Its services combine quantitative fieldwork with interviews, focus groups and ethnography, as well as retail audits, mystery shopping and social listening.

InsightAsia

Headquarters in Singapore, Singapore

Research group conducting qualitative and quantitative studies across Asian markets. InsightAsia offers focus groups, depth interviews, ethnography, online research, product testing and consumer research.

INTAGE

Headquarters in Tokyo, Japan

Japanese research company providing consumer and retail data, custom qualitative and quantitative research, and analytics across international markets.

Key Lime Interactive

Key Lime Interactive provides UX and customer-experience research across the product lifecycle. Its services include discovery interviews, ethnography, concept testing, usability evaluation, and research on emerging technologies.

KRC Research

Headquarters in Washington, DC, United States

Public opinion and market research consultancy within The Weber Shandwick Collective. It provides qualitative and quantitative studies, audience segmentation and tracking to inform communications, brand and stakeholder decisions.

Lextant

Headquarters in Powell, United States

Lextant conducts human-centered research to inform product and experience design. Its services include generative qualitative research, concept evaluation, usability testing, and expert reviews.

Livework

Headquarters in London, United Kingdom

Service design consultancy using customer interviews, workplace observation and surveys to inform service strategy and customer journeys. Its research supports customer segmentation and the development and evaluation of new service experiences.

M3 Global Research

Headquarters in Fort Washington, United States

M3 Global Research provides healthcare research fieldwork, participant recruitment and project support as part of M3 Inc. Its services cover qualitative studies and quantitative surveys with healthcare professionals and patients.

Magid

Magid provides research and consulting for brand, audience, customer-experience, and business strategy decisions. Its offering combines qualitative and quantitative research, data science, content evaluation, and brand tracking.

Mantaray Africa

Headquarters in Johannesburg, South Africa

Mantaray Africa provides culturally grounded UX research, strategy and design across African and other emerging markets, using interviews, ethnography, focus groups and usability testing.

Market Xcel

Headquarters in New Delhi, India

Research and data collection company serving consumer and business studies in India and international markets. Its services include custom qualitative research, survey fieldwork, user experience studies and panel-based data collection.

MarketVision Research

Headquarters in Cincinnati, United States

MarketVision Research is a custom research firm supporting market discovery, brand development, innovation and launch decisions. It combines qualitative and quantitative research, behavioral science and research communities for consumer and business clients.

Mercedes Sanchez UX Research (MSUX)

Headquarters in Cotia, Brazil

Brazilian UX research consultancy offering usability testing, user interviews and contextual research. Supports product and service design through ethnographic studies, customer journey research and interface evaluation.

Mitsue-Links

Headquarters in Tokyo, Japan

Japanese digital design and development company with a dedicated user experience research practice. It offers usability studies, contextual interviews, expert reviews and eye tracking, with local testing facilities and international research through partners.

Namahn

Headquarters in Belgium

Namahn provides user and stakeholder research to inform human-centered design, combining interviews, surveys and ethnographic research with analysis of the wider context in which services operate.

NatCen

Headquarters in United Kingdom

Independent social research organisation conducting surveys, qualitative studies, and evaluations on social attitudes, public policy, health, and education.

National Research Group (NRG)

National Research Group provides research and strategy consulting at the intersection of entertainment, culture and technology. Its qualitative and quantitative work supports audience understanding, brand strategy, creative development and product decisions.

Novus

Headquarters in Sweden

Novus conducts Swedish public-opinion, brand and customer research using web and telephone surveys, focus groups, depth interviews and ethnographic studies.

Opción Consultores

Headquarters in Montevideo, Uruguay

Opción Consultores provides market research, public-opinion studies and consulting in Uruguay. Its services include brand tracking, customer-experience research, product and price testing, and shopper ethnography.

OpinionWay

Headquarters in Paris, France

French research institute conducting qualitative and quantitative marketing and public-opinion studies, including brand, innovation, and audience research.

P&K Research

P&K Research conducts sensory and consumer product research using qualitative and quantitative methods. Its work includes facility-based product testing, interviews, focus groups, and in-home research for food, beverage, personal-care, and home-care products.

Peepal Design

Headquarters in Bengaluru, India

User experience research and design studio within ReSight Global. Its services include usability testing, ethnographic research, eye tracking and expert UX reviews, along with international research, product design and training.

Produkt + Markt

Headquarters in Wallenhorst, Germany

Produkt + Markt conducts qualitative and quantitative research on brands, innovation, customers and pricing, with ethnographic and co-creation approaches and dedicated sector teams.

Provoke Insights

Headquarters in Ridgewood, United States

Market research and brand strategy firm supporting advertising, branding, and content marketing decisions. Its custom quantitative and qualitative programs cover brand equity, audience segmentation, creative testing, and consumer behavior.

Quantum Consumer Solutions

Headquarters in Mumbai, India

Mumbai-based research and strategy consultancy using cultural exploration, ethnography and expert interviews to understand consumers. Quantum applies these findings to brand strategy, innovation and market opportunities.

ReD Associates

ReD Associates applies social-science and ethnographic research to growth strategy, customer segmentation, and organisational change. It studies people's everyday lives and cultural contexts to inform business, brand, and product decisions.

RED C Research

Headquarters in Ireland

RED C Research provides consumer, brand, experience and public-opinion research using online and telephone surveys, qualitative research, observational approaches and fieldwork in Ireland and international markets.

Sensory Spectrum

Headquarters in New Providence, United States

Sensory science and consumer research consultancy helping brands evaluate and develop products. Conducts sensory testing, consumer surveys, central-location and home-use tests, and qualitative research across food, beverages and other consumer goods.

SKOPOS RESEARCH

Headquarters in Hürth, Germany

SKOPOS RESEARCH is a Hürth market-research institute providing quantitative and qualitative studies on markets, products, pricing, advertising and brands, including segmentation and customer research.

STRAT7

Headquarters in United Kingdom

Research and strategy group combining specialist agencies, qualitative and quantitative research, analytics, customer-experience research, segmentation, and insight communities.

Stripe Partners

Stripe Partners is a strategy and innovation consultancy combining qualitative research, anthropology, data science, and design. It uses research into people's lives and their use of technology to inform product, business, and innovation strategy.

Sutherland Labs

Headquarters in United Kingdom

Sutherland Labs conducts human-centered research and strategy, using ethnography and international user research to inform products, services and customer experiences.

Tapestry Research

Headquarters in United Kingdom

Research consultancy combining qualitative and quantitative studies, ethnography, and analytics to understand audiences, brands, and communications.

The Nursery Research & Planning

Headquarters in United Kingdom

Brand and communications research agency combining consumer exploration, idea development and campaign evaluation. Its services include segmentation, ethnography, brand tracking and analysis of customer data.

The Sound

The Sound provides consumer and UX research, brand strategy, and product innovation research. It combines qualitative and quantitative approaches, including interviews, ethnography, and social listening.

Think Design Collaborative

Headquarters in New Delhi, India

Design studio providing user research, experience strategy and digital product design. Its research practice combines interviews, surveys, observation and testing to inform products and services across technology, financial services, healthcare and education.

Torresburriel Estudio

Headquarters in Madrid, Spain

Torresburriel Estudio conducts user research and usability testing to inform digital products and services, combining interviews, focus groups, ethnography, diary studies and quantitative analysis.

Truth Consulting

Headquarters in London, United Kingdom

Truth Consulting is a strategic insights consultancy combining qualitative and quantitative research, cultural analysis, and behavioural science. It uses consumer and customer research to inform brand development, innovation, communications, and business strategy.

Uintent

Headquarters in Hamburg, Germany

Uintent is a Hamburg UX research and human-factors consultancy in Resight Global, conducting usability studies, interviews and contextual research for digital products, vehicles and medical technology.

Usaria

Headquarters in Monterrey, Mexico

UX research and strategic design consultancy studying how people use digital products and services. Offers usability testing, interviews, contextual research and information-architecture studies for product teams.

W5

Headquarters in Durham, United States

Custom marketing research firm combining qualitative inquiry, quantitative studies, and strategy services. Its work explores consumer motivations, brand positioning, product concepts, segmentation, and pricing decisions.

Walnut Unlimited

Headquarters in United Kingdom

Research agency within Accenture Song combining qualitative and quantitative research with behavioural science and consumer neuroscience. It studies products, communications, brands and shopper behaviour.

WisdomAsia

Headquarters in Shanghai, China

Research and strategy consultancy focused on China and Asian markets. Its work combines consumer insight, cultural interpretation and behavioural science with qualitative and quantitative research, including ethnography, focus groups, surveys and tracking.

XplusX

Headquarters in Shanghai, China

User experience and human factors research consultancy with offices in Shanghai and Singapore, working within ReSight Global. It conducts ethnography, interviews, usability studies and medical-device human factors evaluations for local and international projects.

Zeldis Research Associates

Research consultancy providing qualitative and quantitative studies for financial services, healthcare, and education markets.