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Qualitative Research agencies

Qualitative research agencies explore attitudes, motivations, and behaviors through interviews, focus groups, ethnography, and observation — answering the "why" behind the numbers.

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These locations include headquarters and other listed offices.

235 agencies to explore

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Abt Global

Abt Global conducts policy and program research, monitoring, and evaluation for government and community clients. Its work combines surveys, qualitative and quantitative research, and data analysis across health, education, housing, and other social-policy areas.

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Agility Research & Strategy

Headquarters in Singapore, Singapore

Research and strategy consultancy focused on affluent, high-net-worth and luxury consumers. It combines qualitative studies, segmentation and brand tracking with its LuxeTalk consumer community to inform product, brand and customer experience decisions.

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Alter Agents

Alter Agents provides custom qualitative and quantitative market research, shopper research, and brand tracking. Its services combine interviews, focus groups, surveys, ethnography, diary studies, and neuroscience methods to inform marketing decisions.

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Blackbox Research

Headquarters in Singapore, Singapore

Singapore research and insights company serving businesses, governments and agency partners. Blackbox combines qualitative and quantitative studies with brand tracking, customer experience, pricing and public-opinion research.

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Borderless Access

Headquarters in Bengaluru, India

Research and insights company offering consumer, B2B and healthcare panels alongside custom qualitative and quantitative studies. Borderless Access provides product and concept testing, brand tracking, customer experience research and analytics.

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Brandtrust

Research and strategy consultancy applying social and behavioral science to brand, customer experience and innovation questions. Its methods include narrative and contextual inquiry, social-data analysis, concept exploration and quantitative online validation.

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Catapult Insights

Headquarters in United States

Insights and innovation consultancy combining qualitative research, quantitative studies, and analytics. It investigates brand positioning, product development, target audiences, and customer journeys for consumer-facing businesses.

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CID Gallup

CID Gallup provides market research, public-opinion polling, and business intelligence across Latin America. Its qualitative and quantitative methods include online and telephone surveys, interviews, focus groups, ethnography, and mystery shopping.

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Clarion Research

Headquarters in New York, United States

Custom research consultancy using surveys, qualitative studies, and analytics to investigate markets and customer behavior. Its work covers brand health, customer experience, advertising, product innovation, and pricing across domestic and international markets.

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CMB (Chadwick Martin Bailey)

Headquarters in Boston, United States

Insights and strategy consultancy supporting brand health, customer journeys, segmentation, and product growth. Its researchers combine qualitative methods and analytics, with capabilities including focus groups, ethnography, and usability research.

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Cross Marketing

Headquarters in Tokyo, Japan

Japanese market research company providing research planning, data collection, analysis and reporting. Its services include online surveys, focus groups, depth interviews, home visits, central location tests and participant recruitment, supported by proprietary panels.

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Daxue Consulting

Headquarters in Shanghai, China

Research and strategy consultancy helping companies understand consumers, competitors and market opportunities in China and other international markets. Its work combines qualitative research, secondary research and digital data analysis with market entry and brand advice.

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Decision Analyst

Headquarters in Arlington, Texas, United States

Research and analytical consulting firm combining qualitative studies, survey research, and statistical modeling. Its work supports brand strategy, product development, advertising, and customer experience decisions for consumer and business markets.

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Designit

Headquarters in Copenhagen, Denmark

Experience design and innovation consultancy offering design research to inform products, services and customer experiences. Its published banking work combines qualitative interviews, quantitative surveys, ethnographic studies and focus groups across multiple countries.

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Dig Insights

Headquarters in Toronto, Canada

Dig Insights combines research consulting, foresight, and data science to support brand and product innovation decisions. Its qualitative and quantitative services include concept, packaging, and communications testing.

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Egg Strategy

Consumer research, brand strategy and innovation consultancy serving consumer goods and healthcare brands. Its work combines custom quantitative studies with interviews, ethnography and digital communities to inform segmentation, brand positioning and customer experience.

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Environics Research

Headquarters in Canada

Environics Research provides qualitative and quantitative research, segmentation, and research consulting. Its services include social-values research, B2B studies, brand health, customer satisfaction, and public-sector research.

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Escalent

Research and advisory firm using qualitative and quantitative research, data analytics, and behavioral science to guide market, brand, product, and customer decisions.

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Gallup Korea

Headquarters in Seoul, South Korea

South Korean research company conducting public opinion, social and consumer studies. Its published services cover telephone, face-to-face, qualitative and online research, alongside mystery shopping and international studies.

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Hankook Research

Headquarters in Seoul, South Korea

Seoul research company providing marketing, public opinion, business and healthcare studies. Its research capabilities include consumer insight, online communities, qualitative groups and interviews, and user experience evaluation.

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Heart+Mind Strategies

Headquarters in Reston, United States

Research and strategy consultancy studying the values and motivations behind people's choices. Its qualitative and quantitative services cover audience segmentation, message testing, brand tracking, opinion polling and online communities.

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IDEO

Headquarters in San Francisco, United States

Design and innovation consultancy using customer and employee research to shape products, services, and business strategy. Its research practice combines interviews, observation, and prototype testing to understand people's needs and evaluate new experiences.

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InnovateMR

Headquarters in Calabasas, United States

InnovateMR provides research audience sampling, survey programming, and research consulting. Through Ivy Exec, it also recruits business professionals and industry specialists for B2B qualitative studies.

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Inspire Research

Headquarters in Arlington, United States

Inspire Research connects life-sciences teams with patient and caregiver perspectives through qualitative interviews, quantitative surveys and patient-community analysis. Its work supports development decisions, brand strategy and patient-experience research.

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Ipsos

Headquarters in Paris, France

Ipsos provides international market and public-opinion research, including brand, advertising, customer experience, innovation, healthcare and behavioral research. Its local businesses include Ipsos-Ipec in Brazil, Ipsos Bva in France, Ipsos Doxa in Italy and Ipsos B&A in Ireland.

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Key Lime Interactive

Key Lime Interactive provides UX and customer-experience research across the product lifecycle. Its services include discovery interviews, ethnography, concept testing, usability evaluation, and research on emerging technologies.

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KRC Research

Headquarters in Washington, DC, United States

Public opinion and market research consultancy within The Weber Shandwick Collective. It provides qualitative and quantitative studies, audience segmentation and tracking to inform communications, brand and stakeholder decisions.

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Leger

Headquarters in Canada

Leger provides custom market research, public-affairs research, customer-experience studies, and analytics. Its services combine qualitative research, online surveys, and hybrid methods such as research communities and sensory testing.

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MarketVision Research

Headquarters in Cincinnati, United States

MarketVision Research is a custom research firm supporting market discovery, brand development, innovation and launch decisions. It combines qualitative and quantitative research, behavioral science and research communities for consumer and business clients.

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MASMI

Headquarters in London, United Kingdom

MASMI is an international research group providing market-research design, fieldwork, data analysis and reporting through local offices, including consumer, financial-services, technology and public-sector studies.

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National Research Group (NRG)

National Research Group provides research and strategy consulting at the intersection of entertainment, culture and technology. Its qualitative and quantitative work supports audience understanding, brand strategy, creative development and product decisions.

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Nature

Headquarters in Melbourne, Australia

Australian research and strategy consultancy advising on brands, communications, products and customer experience. It combines qualitative and quantitative research, behavioural science and analytics, with services including segmentation, concept testing and brand tracking.

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NMS Market Research

Headquarters in Prague, Czech Republic

Market research agency supporting customer experience, brands, retail and product decisions, as well as political and social research. It combines qualitative and quantitative fieldwork with analytics, online surveys and mystery shopping.

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Opción Consultores

Headquarters in Montevideo, Uruguay

Opción Consultores provides market research, public-opinion studies and consulting in Uruguay. Its services include brand tracking, customer-experience research, product and price testing, and shopper ethnography.

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Opinaia

Opinaia provides market research, public-opinion studies and customer-experience services using digital research technology. Its offerings include qualitative and quantitative studies, brand health, advertising evaluation and price testing across Latin America.

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PeopleMetrics

Headquarters in Fort Washington, United States

Research and customer experience firm providing custom qualitative and quantitative studies, NPS programs, and customer advisory boards. Its custom research addresses brand positioning, audience segmentation, product development, and campaign performance.

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Poliarquía Consultores

Headquarters in Buenos Aires, Argentina

Argentine consultancy conducting public opinion, political and market research. Provides custom quantitative and qualitative studies, reputation research and strategic analysis for companies, investors and public-sector organizations.

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Produkt + Markt

Headquarters in Wallenhorst, Germany

Produkt + Markt conducts qualitative and quantitative research on brands, innovation, customers and pricing, with ethnographic and co-creation approaches and dedicated sector teams.

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Provoke Insights

Headquarters in Ridgewood, United States

Market research and brand strategy firm supporting advertising, branding, and content marketing decisions. Its custom quantitative and qualitative programs cover brand equity, audience segmentation, creative testing, and consumer behavior.

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Public Opinion Strategies

Headquarters in Alexandria, United States

Public opinion and strategic research firm serving political campaigns, public affairs organizations and corporate clients. Conducts telephone and online surveys, focus groups and message testing to inform communications and policy decisions.

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Pureprofile

Headquarters in Sydney, Australia

Data and research company providing online sample, custom survey research, qualitative studies and analytics. Its services include interviews, groups and communities, brand tracking and product or advertising studies, alongside separately labelled synthetic-response products.

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Quadrant Strategies

Research and strategy consultancy supporting brand positioning, reputation, public affairs and product marketing decisions. It conducts research with specialist audiences, including policy professionals, technology decision-makers, business leaders and investors.

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Quaest

Headquarters in Belo Horizonte, Brazil

Brazilian market research and public opinion consultancy combining surveys, qualitative research and digital monitoring. Offers electoral polling, customer and brand research, product and pricing studies, and analysis of social-media conversations.

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RED C Research

Headquarters in Ireland

RED C Research provides consumer, brand, experience and public-opinion research using online and telephone surveys, qualitative research, observational approaches and fieldwork in Ireland and international markets.

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Reppublika Research & Analytics

Headquarters in Austria

Full-service market and media research agency combining surveys, qualitative studies and behavioural analysis. It provides study design, data collection, analytics and brand tracking in German-speaking and Central and Eastern European markets.

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SEC Newgate Research

Headquarters in Sydney, Australia

Research practice within SEC Newgate Australia studying public opinion, corporate reputation, stakeholder relationships and employee experience. It combines qualitative and quantitative research to inform communications, community engagement and organisational decisions.

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SKOPOS RESEARCH

Headquarters in Hürth, Germany

SKOPOS RESEARCH is a Hürth market-research institute providing quantitative and qualitative studies on markets, products, pricing, advertising and brands, including segmentation and customer research.

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Social Research Centre

Headquarters in Melbourne, Australia

Australian social research and evaluation company owned by the Australian National University and operating as a commercial entity. It provides survey design, qualitative research, data analysis and evaluation, and operates the Life in Australia probability-based research panel.

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Taloustutkimus

Headquarters in Helsinki, Finland

Taloustutkimus is a Finnish research company conducting custom market, brand, customer and public-opinion studies, with nationwide telephone and face-to-face fieldwork, an online panel and online qualitative groups.

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Think Design Collaborative

Headquarters in New Delhi, India

Design studio providing user research, experience strategy and digital product design. Its research practice combines interviews, surveys, observation and testing to inform products and services across technology, financial services, healthcare and education.

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Thinks Insight & Strategy

Headquarters in London, United Kingdom

Thinks Insight & Strategy conducts qualitative and quantitative research, public engagement, and behavioural studies. Its work includes customer journey research, online communities, interviews, surveys, and deliberative research for public policy and healthcare decisions.

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Touchstone Research

Headquarters in New Haven, United States

Full-service research agency conducting quantitative, qualitative and user-experience studies, with expertise in youth and family audiences. Builds research communities and online panels and provides participant recruitment, fieldwork and analysis.

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Usaria

Headquarters in Monterrey, Mexico

UX research and strategic design consultancy studying how people use digital products and services. Offers usability testing, interviews, contextual research and information-architecture studies for product teams.

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ustwo

Headquarters in London, United Kingdom

Digital product studio offering discovery research, user research, stakeholder interviews and concept and prototype testing as part of product and service development. Its research helps teams define opportunities and refine digital experiences before and after launch.

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Ventures Middle East

Headquarters in United Arab Emirates

Ventures Middle East provides market research and business intelligence in the Middle East, with qualitative and quantitative studies on customers, brands, advertising, pricing and product concepts.

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Vision One

Headquarters in London, United Kingdom

Vision One is a London research agency conducting consumer and B2B studies on brands, innovation, communications and customer experience, using qualitative and quantitative methods in the UK and international markets.

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XplusX

Headquarters in Shanghai, China

User experience and human factors research consultancy with offices in Shanghai and Singapore, working within ReSight Global. It conducts ethnography, interviews, usability studies and medical-device human factors evaluations for local and international projects.

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