Consumer Goods & CPG agencies

Activa Research

Headquarters in Santiago, Chile

Chilean market research and public opinion consultancy providing consumer, brand and customer-experience studies. Conducts online polling and qualitative research through interviews, groups and ethnographic work.

Agility Research & Strategy

Headquarters in Singapore, Singapore

Research and strategy consultancy focused on affluent, high-net-worth and luxury consumers. It combines qualitative studies, segmentation and brand tracking with its LuxeTalk consumer community to inform product, brand and customer experience decisions.

Appinio

Headquarters in Germany

Research platform and consultancy providing survey-based consumer insights, brand tracking, and testing of products, concepts, and creative assets.

ARC Rynek i Opinia

Headquarters in Poland

Polish market research institute conducting custom qualitative and quantitative studies, with its own CATI operation and online research panel.

Ask Africa

Headquarters in South Africa

South African research company providing consumer profiling, brand tracking, and market intelligence across African markets.

Attest

Headquarters in United Kingdom

Consumer research platform offering surveys, AI-moderated interviews and access to research specialists. It supports concept testing, brand tracking, creative evaluation and consumer profiling.

Basis Global

Headquarters in United Kingdom

Global insight consultancy conducting qualitative and quantitative research, brand tracking, and consumer, B2B, and healthcare studies.

Behaviorally

Behaviorally provides consumer insights and data tools for packaging and shopper decisions. Its offering combines predictive packaging analysis, consumer-survey validation, and research on purchase drivers and in-store activity.

Blackbox Research

Headquarters in Singapore, Singapore

Singapore research and insights company serving businesses, governments and agency partners. Blackbox combines qualitative and quantitative studies with brand tracking, customer experience, pricing and public-opinion research.

Blauw Research

Headquarters in Rotterdam, Netherlands

Dutch market research consultancy combining qualitative and quantitative research with customer experience, brand tracking, concept testing, and research communities.

Borderless Access

Headquarters in Bengaluru, India

Research and insights company offering consumer, B2B and healthcare panels alongside custom qualitative and quantitative studies. Borderless Access provides product and concept testing, brand tracking, customer experience research and analytics.

Brandtrust

Research and strategy consultancy applying social and behavioral science to brand, customer experience and innovation questions. Its methods include narrative and contextual inquiry, social-data analysis, concept exploration and quantitative online validation.

Burke

Headquarters in Cincinnati, United States

Marketing research and insights firm combining qualitative and quantitative research, advanced analytics, and strategic consulting to inform business decisions.

C5i

Headquarters in Mumbai, India

Analytics and AI company formerly known as Course5 Intelligence. C5i provides consumer and market insights, research operations, social listening and marketing analytics, using survey data, digital signals and synthetic audience tools.

Catapult Insights

Headquarters in United States

Insights and innovation consultancy combining qualitative research, quantitative studies, and analytics. It investigates brand positioning, product development, target audiences, and customer journeys for consumer-facing businesses.

Censuswide

Headquarters in London, United Kingdom

Research consultancy conducting consumer, B2B, and healthcare studies for communications, brand, and business decisions.

China Market Research Group

Headquarters in Shanghai, China

Shanghai strategy and market intelligence consultancy helping organisations understand consumers and business opportunities in China. Its qualitative insight and advisory work spans consumer products, retail, technology and industrial markets.

CID Gallup

CID Gallup provides market research, public-opinion polling, and business intelligence across Latin America. Its qualitative and quantitative methods include online and telephone surveys, interviews, focus groups, ethnography, and mystery shopping.

Circana

Circana provides consumer and retail market measurement, industry analysis, and data analytics. It serves sectors including consumer products, food and beverage, retail, technology, automotive, and media.

Clarion Research

Headquarters in New York, United States

Custom research consultancy using surveys, qualitative studies, and analytics to investigate markets and customer behavior. Its work covers brand health, customer experience, advertising, product innovation, and pricing across domestic and international markets.

Compusense

Compusense provides software for sensory and consumer research, with panel management, data collection, analysis, and reporting tools. It supports researchers with sensory-science expertise and technical assistance.

Comscore

Comscore provides cross-platform audience measurement and media analytics. Its services support advertising evaluation, digital and television audience analysis, marketing measurement, and social-media audience insights.

Cross Marketing

Headquarters in Tokyo, Japan

Japanese market research company providing research planning, data collection, analysis and reporting. Its services include online surveys, focus groups, depth interviews, home visits, central location tests and participant recruitment, supported by proprietary panels.

CTR Market Research

Headquarters in Beijing, China

Chinese market research joint venture of China International Television Corporation and Kantar. CTR provides custom and continuous research on consumer behaviour, media use and marketing performance, combining surveys with data analysis.

Curion

Curion combines sensory research with qualitative and quantitative consumer research to evaluate products and packaging. It offers research in consumer testing centers, digitally, and in everyday-use contexts.

Curiosity

Headquarters in Manila, Philippines

Philippine design research consultancy offering user experience exploration, strategy research and concept development. Its researchers use interviews, ethnography, observation and usability tests to understand people and evaluate products, services and programmes.

Daxue Consulting

Headquarters in Shanghai, China

Research and strategy consultancy helping companies understand consumers, competitors and market opportunities in China and other international markets. Its work combines qualitative research, secondary research and digital data analysis with market entry and brand advice.

Decision Analyst

Headquarters in Arlington, Texas, United States

Research and analytical consulting firm combining qualitative studies, survey research, and statistical modeling. Its work supports brand strategy, product development, advertising, and customer experience decisions for consumer and business markets.

Decision Lab

Headquarters in Ho Chi Minh City, Vietnam

Vietnam market research consultancy and YouGov partner offering custom survey research, audience profiling and brand tracking. Its team supports questionnaire design, sampling, analysis and reporting, alongside omnibus and subscription data products.

Dichter & Neira

Headquarters in Panama City, Panama

Dichter & Neira provides market intelligence for consumer-goods brands and retailers across Latin America. Its offering focuses on retail measurement, shopper understanding, pricing and promotion analysis, and in-store execution.

Dig Insights

Headquarters in Toronto, Canada

Dig Insights combines research consulting, foresight, and data science to support brand and product innovation decisions. Its qualitative and quantitative services include concept, packaging, and communications testing.

DJS Research

Headquarters in United Kingdom

Employee-owned, B Corp certified research agency conducting qualitative, quantitative, B2B, and public-sector research, with fieldwork and online community services.

Drive Research

Market research company providing online surveys, customer studies, qualitative recruitment, focus groups, product-use studies, and advanced analytics.

Dscout

Dscout provides a research platform and participant recruitment for product and experience research. It supports usability tests, interviews, field research, diary studies, surveys, and card sorting, with AI-assisted research tools.

Egg Strategy

Consumer research, brand strategy and innovation consultancy serving consumer goods and healthcare brands. Its work combines custom quantitative studies with interviews, ethnography and digital communities to inform segmentation, brand positioning and customer experience.

Escalent

Research and advisory firm using qualitative and quantitative research, data analytics, and behavioral science to guide market, brand, product, and customer decisions.

Explorer Research

Explorer Research studies shopper behavior and retail experiences. Its services include packaging research, path-to-purchase studies, e-commerce usability testing, eye tracking, and research in immersive shopping environments.

Focaldata

Headquarters in United Kingdom

Research company combining a survey and AI-assisted qualitative platform with expert-led research design, fieldwork, and analysis for commercial and public-policy studies.

Gallup Korea

Headquarters in Seoul, South Korea

South Korean research company conducting public opinion, social and consumer studies. Its published services cover telephone, face-to-face, qualitative and online research, alongside mystery shopping and international studies.

Gemic

Gemic combines social-science research and strategy consulting to develop customer and user insights. Its work informs growth strategy, brand innovation, new products, and market opportunities, using qualitative and ethnographic approaches.

GeoPoll

GeoPoll conducts mobile-based research in emerging markets, combining survey technology, interviewers and research support for commercial and development organizations.

GLG

GLG connects organizations with industry specialists for expert consultations and B2B research. Its research services include respondent sourcing, surveys, and full-service expert-led studies.

Hankook Research

Headquarters in Seoul, South Korea

Seoul research company providing marketing, public opinion, business and healthcare studies. Its research capabilities include consumer insight, online communities, qualitative groups and interviews, and user experience evaluation.

HawkPartners

HawkPartners combines customer research with brand and growth strategy. Its services include market assessment, segmentation, customer journeys, communications testing, and CX and UX evaluation.

Heart+Mind Strategies

Headquarters in Reston, United States

Research and strategy consultancy studying the values and motivations behind people's choices. Its qualitative and quantitative services cover audience segmentation, message testing, brand tracking, opinion polling and online communities.

IDEO

Headquarters in San Francisco, United States

Design and innovation consultancy using customer and employee research to shape products, services, and business strategy. Its research practice combines interviews, observation, and prototype testing to understand people's needs and evaluate new experiences.

Ifop

Headquarters in France

French research group conducting public-opinion, marketing, qualitative, and quantitative studies, with fieldwork, data analysis, and research community services.

Illuminera

Headquarters in Shanghai, China

Research and strategy consulting group within IQVIA. Its specialist teams combine consumer insight, data analysis and strategic consulting for healthcare and consumer businesses, including patient-focused research and innovation.

InnovateMR

Headquarters in Calabasas, United States

InnovateMR provides research audience sampling, survey programming, and research consulting. Through Ivy Exec, it also recruits business professionals and industry specialists for B2B qualitative studies.

InsightAsia

Headquarters in Singapore, Singapore

Research group conducting qualitative and quantitative studies across Asian markets. InsightAsia offers focus groups, depth interviews, ethnography, online research, product testing and consumer research.

Insights in Marketing

Consumer research consultancy offering qualitative and quantitative research to guide brands, products, and marketing decisions.

INTAGE

Headquarters in Tokyo, Japan

Japanese research company providing consumer and retail data, custom qualitative and quantitative research, and analytics across international markets.

Ipsos

Headquarters in Paris, France

Ipsos provides international market and public-opinion research, including brand, advertising, customer experience, innovation, healthcare and behavioral research. Its local businesses include Ipsos-Ipec in Brazil, Ipsos Bva in France, Ipsos Doxa in Italy and Ipsos B&A in Ireland.

Kadence International

Headquarters in Singapore, Singapore

International research agency conducting custom qualitative and quantitative studies, customer and market research, product development and brand research. Kadence also provides participant recruitment and online and offline fieldwork.

KRC Research

Headquarters in Washington, DC, United States

Public opinion and market research consultancy within The Weber Shandwick Collective. It provides qualitative and quantitative studies, audience segmentation and tracking to inform communications, brand and stakeholder decisions.

Leger

Headquarters in Canada

Leger provides custom market research, public-affairs research, customer-experience studies, and analytics. Its services combine qualitative research, online surveys, and hybrid methods such as research communities and sensory testing.

Macromill

Headquarters in Tokyo, Japan

Tokyo-based research company providing online and offline studies, international fieldwork, consumer data and marketing analytics. Its services include surveys, interviews, product testing and research consulting.

Market Xcel

Headquarters in New Delhi, India

Research and data collection company serving consumer and business studies in India and international markets. Its services include custom qualitative research, survey fieldwork, user experience studies and panel-based data collection.

MarketVision Research

Headquarters in Cincinnati, United States

MarketVision Research is a custom research firm supporting market discovery, brand development, innovation and launch decisions. It combines qualitative and quantitative research, behavioral science and research communities for consumer and business clients.

MASMI

Headquarters in London, United Kingdom

MASMI is an international research group providing market-research design, fieldwork, data analysis and reporting through local offices, including consumer, financial-services, technology and public-sector studies.

Mintel

Headquarters in United Kingdom

Market intelligence provider combining consumer research, product and trend data, and consulting to guide brand, innovation, and market-growth decisions.

MMR Research

Headquarters in London, United Kingdom

Consumer and sensory research agency supporting product, packaging and concept development. Its research also informs brand strategy, portfolio decisions and pricing.

Murphy Research

Market research firm supporting market assessment, brand strategy, communications, customer loyalty, product development, and pricing.

Mustard Research

Headquarters in Manchester, United Kingdom

Manchester research agency helping organisations understand audiences, brand performance, customer experience and product opportunities. Projects include segmentation, concept evaluation and pricing research.

Nature

Headquarters in Melbourne, Australia

Australian research and strategy consultancy advising on brands, communications, products and customer experience. It combines qualitative and quantitative research, behavioural science and analytics, with services including segmentation, concept testing and brand tracking.

NielsenIQ (NIQ)

NIQ provides retail measurement, consumer intelligence, and analytics for brands and retailers. Its services include market measurement, innovation research, and brand and media intelligence.

Nikkei Research

Headquarters in Tokyo, Japan

Tokyo market research company within Nikkei Group, providing business, consumer and healthcare studies. Its services include market intelligence, concept evaluation and text/data analysis, with access to specialist business and healthcare audiences.

OpinionWay

Headquarters in Paris, France

French research institute conducting qualitative and quantitative marketing and public-opinion studies, including brand, innovation, and audience research.

P&K Research

P&K Research conducts sensory and consumer product research using qualitative and quantitative methods. Its work includes facility-based product testing, interviews, focus groups, and in-home research for food, beverage, personal-care, and home-care products.

Poliarquía Consultores

Headquarters in Buenos Aires, Argentina

Argentine consultancy conducting public opinion, political and market research. Provides custom quantitative and qualitative studies, reputation research and strategic analysis for companies, investors and public-sector organizations.

Precision Opinion

Headquarters in Las Vegas, United States

Survey data-collection provider operating a centralized telephone interviewing facility. Offers CATI, text-to-web, mail-to-web and other survey modes, with programming and data delivery for government, healthcare and commercial research.

Produkt + Markt

Headquarters in Wallenhorst, Germany

Produkt + Markt conducts qualitative and quantitative research on brands, innovation, customers and pricing, with ethnographic and co-creation approaches and dedicated sector teams.

Provoke Insights

Headquarters in Ridgewood, United States

Market research and brand strategy firm supporting advertising, branding, and content marketing decisions. Its custom quantitative and qualitative programs cover brand equity, audience segmentation, creative testing, and consumer behavior.

Q&Q Research Insights

Headquarters in Navi Mumbai, India

Research consultancy headquartered in Navi Mumbai, serving consumer goods, healthcare, automotive and retail businesses. Q&Q provides custom studies and tracking programmes covering brand equity, customer experience, pricing and mystery shopping.

Quaest

Headquarters in Belo Horizonte, Brazil

Brazilian market research and public opinion consultancy combining surveys, qualitative research and digital monitoring. Offers electoral polling, customer and brand research, product and pricing studies, and analysis of social-media conversations.

Radius Insights

Custom research and insights firm supporting brand building, product development, customer experience, and market targeting. Its data science practice applies conjoint analysis, MaxDiff, and segmentation models.

ReD Associates

ReD Associates applies social-science and ethnographic research to growth strategy, customer segmentation, and organisational change. It studies people's everyday lives and cultural contexts to inform business, brand, and product decisions.

Reppublika Research & Analytics

Headquarters in Austria

Full-service market and media research agency combining surveys, qualitative studies and behavioural analysis. It provides study design, data collection, analytics and brand tracking in German-speaking and Central and Eastern European markets.

RTi Research

Headquarters in Norwalk, United States

Market research firm applying survey research and analytics to brand strategy, product development, and customer acquisition. Studies include concept and product testing, pricing optimization, brand health tracking, and customer segmentation.

Sago

Research services company providing participant recruitment, qualitative and quantitative research, online communities, digital interviews, and in-person facilities.

Savanta

Headquarters in United Kingdom

Research and consulting agency supporting consumer, business and public-sector decisions. Its services include brand research, customer experience, product development, surveys and data collection.

Sensory Spectrum

Headquarters in New Providence, United States

Sensory science and consumer research consultancy helping brands evaluate and develop products. Conducts sensory testing, consumer surveys, central-location and home-use tests, and qualitative research across food, beverages and other consumer goods.

SKIM

Headquarters in Netherlands

Research consultancy using choice modelling and advanced analytics to support pricing, brand communication, and product innovation decisions.

Square Holes

Headquarters in Adelaide, Australia

Adelaide-based cultural insight and research studio combining qualitative and quantitative methods. Square Holes studies people, brands and public issues through surveys, interviews, ethnography, concept evaluation and ongoing tracking.

TELUS Shopper Insights

TELUS Shopper Insights, formerly Decision Insight, provides shopper research to test retail and marketing strategies. It evaluates product offerings and the effects of pricing, packaging, placement, and merchandising decisions.

The Directions Group

Strategic insights firm conducting custom research for brand strategy, consumer understanding, communication, innovation, and product decisions.

The Harris Poll

The Harris Poll provides market and public-opinion research, brand and reputation intelligence, and advisory services. Part of Stagwell, it combines custom research with tracking platforms and operates The Harris Poll UK, formerly Maru.

The Martec Group

Market research and strategic consulting firm supporting competitive intelligence, brand research, customer experience, pricing, innovation, and market opportunity decisions.

Touchstone Research

Headquarters in New Haven, United States

Full-service research agency conducting quantitative, qualitative and user-experience studies, with expertise in youth and family audiences. Builds research communities and online panels and provides participant recruitment, fieldwork and analysis.

Trinity McQueen

Headquarters in United Kingdom

Research consultancy using behavioral insight to support advertising, audience understanding, brand development, and product testing.

Truth Consulting

Headquarters in London, United Kingdom

Truth Consulting is a strategic insights consultancy combining qualitative and quantitative research, cultural analysis, and behavioural science. It uses consumer and customer research to inform brand development, innovation, communications, and business strategy.

Vision One

Headquarters in London, United Kingdom

Vision One is a London research agency conducting consumer and B2B studies on brands, innovation, communications and customer experience, using qualitative and quantitative methods in the UK and international markets.

XplusX

Headquarters in Shanghai, China

User experience and human factors research consultancy with offices in Shanghai and Singapore, working within ReSight Global. It conducts ethnography, interviews, usability studies and medical-device human factors evaluations for local and international projects.

YouGov

Headquarters in United Kingdom

Research and data analytics company offering public polling, brand tracking and custom quantitative and qualitative research using its international panel.

Zappi

Headquarters in United Kingdom

Consumer insights platform with research consultancy services for advertising, innovation and brand tracking. It supports concept, packaging and pricing research using consumer feedback.