Agencies offering Concept Testing

Ad Hoc Research

Ad Hoc Research provides custom marketing research, UX research, and customer-experience studies. Its services include concept and advertising tests, brand research, segmentation, pricing research, and qualitative and quantitative fieldwork.

Akendi

Akendi provides UX strategy, user research, and experience design. Its research-led work includes usability testing, card sorting, ethnographic research, concept testing, and customer-journey studies.

Alter Agents

Alter Agents provides custom qualitative and quantitative market research, shopper research, and brand tracking. Its services combine interviews, focus groups, surveys, ethnography, diary studies, and neuroscience methods to inform marketing decisions.

Ameritest (Vista Grande)

Ameritest is Vista Grande's creative-testing research offering, evaluating advertising concepts and finished campaigns. Its survey-based diagnostics assess attention, brand memory, communication, and consumer motivation.

AnswerLab

Headquarters in United States

Research and experience strategy firm using qualitative and quantitative studies to guide product, technology adoption, and customer decisions.

Appinio

Headquarters in Germany

Research platform and consultancy providing survey-based consumer insights, brand tracking, and testing of products, concepts, and creative assets.

Applied Marketing Science

Headquarters in Burlington, United States

Research and consulting firm helping teams identify customer needs and make product and service decisions. Its capabilities include customer interviews, ethnographic observation, concept testing, conjoint analysis, pricing studies, and market segmentation.

Attest

Headquarters in United Kingdom

Consumer research platform offering surveys, AI-moderated interviews and access to research specialists. It supports concept testing, brand tracking, creative evaluation and consumer profiling.

Bellomy

Research and analytics agency helping businesses evaluate products, brand performance, customer segments, shopping experiences, and customer satisfaction.

Blauw Research

Headquarters in Rotterdam, Netherlands

Dutch market research consultancy combining qualitative and quantitative research with customer experience, brand tracking, concept testing, and research communities.

Blink

Headquarters in United States

Product research and design consultancy providing foundational and evaluative research, usability testing, and concept evaluation for digital and physical experiences.

Borderless Access

Headquarters in Bengaluru, India

Research and insights company offering consumer, B2B and healthcare panels alongside custom qualitative and quantitative studies. Borderless Access provides product and concept testing, brand tracking, customer experience research and analytics.

Brandtrust

Research and strategy consultancy applying social and behavioral science to brand, customer experience and innovation questions. Its methods include narrative and contextual inquiry, social-data analysis, concept exploration and quantitative online validation.

C Space

C Space builds insight communities and provides customer research for brand, innovation, and experience decisions. Its services include segmentation, concept evaluation, and brand tracking, and it is part of Escalent Group.

Cimigo

Headquarters in Ho Chi Minh City, Vietnam

Research agency based in Ho Chi Minh City, with work focused on Vietnam and Indonesia. Cimigo combines quantitative surveys, qualitative focus groups and shopper research to support brand, product, pricing and customer decisions.

Clearworks

Headquarters in San Francisco, United States

Customer research and innovation consultancy combining qualitative research with customer journey mapping, ideation and product development. Its services include interviews, focus groups, ethnography, concept testing and usability research to inform products and experiences.

Coleman Insights

Coleman Insights conducts audience and brand research for radio, podcasting, and audio businesses. Its services include music and content testing, focus groups, brand strategy, and campaign brand-lift measurement.

Consulta Mitofsky

Headquarters in Mexico

Consulta Mitofsky conducts public-opinion and election research, consumer studies, and brand research. Its offerings include tracking polls, online longitudinal panels, customer-satisfaction studies, and advertising concept tests.

Curiosity

Headquarters in Manila, Philippines

Philippine design research consultancy offering user experience exploration, strategy research and concept development. Its researchers use interviews, ethnography, observation and usability tests to understand people and evaluate products, services and programmes.

Datafolha

Headquarters in Brazil

Datafolha conducts public-opinion polling and custom market research for B2C and B2B decisions. Its commercial research covers brand image, segmentation, product and concept testing, communications evaluation, and customer satisfaction.

Day One Strategy

Day One Strategy provides healthcare market research and brand strategy. Its services include qualitative and quantitative studies, patient journey research, segmentation, message and concept testing, social listening, and brand tracking.

Decision Analyst

Headquarters in Arlington, Texas, United States

Research and analytical consulting firm combining qualitative studies, survey research, and statistical modeling. Its work supports brand strategy, product development, advertising, and customer experience decisions for consumer and business markets.

Dig Insights

Headquarters in Toronto, Canada

Dig Insights combines research consulting, foresight, and data science to support brand and product innovation decisions. Its qualitative and quantitative services include concept, packaging, and communications testing.

Escalent

Research and advisory firm using qualitative and quantitative research, data analytics, and behavioral science to guide market, brand, product, and customer decisions.

Eumetra

Headquarters in Italy

Social and market research agency combining syndicated studies of consumers and society with bespoke research. Its solutions support product innovation, brand communications and customer experience decisions.

Focaldata

Headquarters in United Kingdom

Research company combining a survey and AI-assisted qualitative platform with expert-led research design, fieldwork, and analysis for commercial and public-policy studies.

Fors Marsh

Fors Marsh conducts research, strategy, and communications work for government and nonprofit clients. Its services include survey design and administration, communications evaluation, and qualitative and quantitative testing of messages and concepts.

IDEO

Headquarters in San Francisco, United States

Design and innovation consultancy using customer and employee research to shape products, services, and business strategy. Its research practice combines interviews, observation, and prototype testing to understand people's needs and evaluate new experiences.

Inspire Research

Headquarters in Arlington, United States

Inspire Research connects life-sciences teams with patient and caregiver perspectives through qualitative interviews, quantitative surveys and patient-community analysis. Its work supports development decisions, brand strategy and patient-experience research.

Ipsos

Headquarters in Paris, France

Ipsos provides international market and public-opinion research, including brand, advertising, customer experience, innovation, healthcare and behavioral research. Its local businesses include Ipsos-Ipec in Brazil, Ipsos Bva in France, Ipsos Doxa in Italy and Ipsos B&A in Ireland.

Iro Research

Headquarters in Finland

Finnish research agency offering qualitative and quantitative studies for customer experience, brands and product development. It also provides segmentation, interviews and research data collection services.

Kantar

Headquarters in United Kingdom

Global research and consulting company offering brand guidance, advertising evaluation, innovation research, qualitative studies and customer experience research.

Key Lime Interactive

Key Lime Interactive provides UX and customer-experience research across the product lifecycle. Its services include discovery interviews, ethnography, concept testing, usability evaluation, and research on emerging technologies.

Lextant

Headquarters in Powell, United States

Lextant conducts human-centered research to inform product and experience design. Its services include generative qualitative research, concept evaluation, usability testing, and expert reviews.

Luth Research

Headquarters in San Diego, United States

Full-service research firm conducting quantitative studies, moderated qualitative research, and telephone interviews. It combines custom studies with digital behavior data to examine customer journeys, advertising response, and shopping activity.

Magid

Magid provides research and consulting for brand, audience, customer-experience, and business strategy decisions. Its offering combines qualitative and quantitative research, data science, content evaluation, and brand tracking.

MarketVision Research

Headquarters in Cincinnati, United States

MarketVision Research is a custom research firm supporting market discovery, brand development, innovation and launch decisions. It combines qualitative and quantitative research, behavioral science and research communities for consumer and business clients.

MedPanel

MedPanel provides healthcare market research and recruitment of patients, caregivers, and healthcare professionals. Its qualitative and quantitative services include interviews, focus groups, surveys, and studies of pricing, positioning, and patient journeys.

MMR Research

Headquarters in London, United Kingdom

Consumer and sensory research agency supporting product, packaging and concept development. Its research also informs brand strategy, portfolio decisions and pricing.

Mustard Research

Headquarters in Manchester, United Kingdom

Manchester research agency helping organisations understand audiences, brand performance, customer experience and product opportunities. Projects include segmentation, concept evaluation and pricing research.

National Research Group (NRG)

National Research Group provides research and strategy consulting at the intersection of entertainment, culture and technology. Its qualitative and quantitative work supports audience understanding, brand strategy, creative development and product decisions.

Nature

Headquarters in Melbourne, Australia

Australian research and strategy consultancy advising on brands, communications, products and customer experience. It combines qualitative and quantitative research, behavioural science and analytics, with services including segmentation, concept testing and brand tracking.

Nikkei Research

Headquarters in Tokyo, Japan

Tokyo market research company within Nikkei Group, providing business, consumer and healthcare studies. Its services include market intelligence, concept evaluation and text/data analysis, with access to specialist business and healthcare audiences.

NMS Market Research

Headquarters in Prague, Czech Republic

Market research agency supporting customer experience, brands, retail and product decisions, as well as political and social research. It combines qualitative and quantitative fieldwork with analytics, online surveys and mystery shopping.

Opción Consultores

Headquarters in Montevideo, Uruguay

Opción Consultores provides market research, public-opinion studies and consulting in Uruguay. Its services include brand tracking, customer-experience research, product and price testing, and shopper ethnography.

Plus 94 Research

Headquarters in Sandton, South Africa

Plus 94 Research provides market-research design, participant recruitment, fieldwork, data processing and analysis, with services for brands, customer satisfaction, advertising, pricing and product concepts.

Pureprofile

Headquarters in Sydney, Australia

Data and research company providing online sample, custom survey research, qualitative studies and analytics. Its services include interviews, groups and communities, brand tracking and product or advertising studies, alongside separately labelled synthetic-response products.

Quadrant Strategies

Research and strategy consultancy supporting brand positioning, reputation, public affairs and product marketing decisions. It conducts research with specialist audiences, including policy professionals, technology decision-makers, business leaders and investors.

Recollective

Recollective provides an online qualitative research and insight-community platform. It supports interviews, focus groups, diaries, concept tests, and UX studies, with optional programming and research-method consulting.

RTi Research

Headquarters in Norwalk, United States

Market research firm applying survey research and analytics to brand strategy, product development, and customer acquisition. Studies include concept and product testing, pricing optimization, brand health tracking, and customer segmentation.

SKOPOS RESEARCH

Headquarters in Hürth, Germany

SKOPOS RESEARCH is a Hürth market-research institute providing quantitative and qualitative studies on markets, products, pricing, advertising and brands, including segmentation and customer research.

Somia CX

Headquarters in Singapore, Singapore

Customer experience and design consultancy working on product and service innovation, experience strategy and digital transformation. It conducts design research, usability testing and expert evaluations, and provides human-centred design training.

Strategir

Headquarters in Bordeaux, France

Marketing research agency helping businesses develop and evaluate products, concepts and packaging. It combines qualitative and quantitative research with segmentation, pricing studies and customer experience analysis.

System1

Headquarters in United Kingdom

Consumer research and creative-effectiveness company measuring emotional responses to advertising, innovation ideas and brands. Its testing products support advertising evaluation and concept development.

The Directions Group

Strategic insights firm conducting custom research for brand strategy, consumer understanding, communication, innovation, and product decisions.

Toluna

Toluna combines research audiences and technology with custom qualitative and quantitative research. Its services cover product and concept evaluation, advertising, and brand health.

ustwo

Headquarters in London, United Kingdom

Digital product studio offering discovery research, user research, stakeholder interviews and concept and prototype testing as part of product and service development. Its research helps teams define opportunities and refine digital experiences before and after launch.

Ventures Middle East

Headquarters in United Arab Emirates

Ventures Middle East provides market research and business intelligence in the Middle East, with qualitative and quantitative studies on customers, brands, advertising, pricing and product concepts.

Veylinx

Headquarters in Netherlands

Behavioral research company measuring demand for product ideas and concepts, with services for concept screening, price testing, and in-home product research.

Vision One

Headquarters in London, United Kingdom

Vision One is a London research agency conducting consumer and B2B studies on brands, innovation, communications and customer experience, using qualitative and quantitative methods in the UK and international markets.

W5

Headquarters in Durham, United States

Custom marketing research firm combining qualitative inquiry, quantitative studies, and strategy services. Its work explores consumer motivations, brand positioning, product concepts, segmentation, and pricing decisions.

We Live Context

Headquarters in United Kingdom

Market research and strategy consultancy covering customer insight, innovation, customer experience and brand communications. Its work includes segmentation, market sizing, concept testing and pricing research.

XplusX

Headquarters in Shanghai, China

User experience and human factors research consultancy with offices in Shanghai and Singapore, working within ReSight Global. It conducts ethnography, interviews, usability studies and medical-device human factors evaluations for local and international projects.

Zappi

Headquarters in United Kingdom

Consumer insights platform with research consultancy services for advertising, innovation and brand tracking. It supports concept, packaging and pricing research using consumer feedback.