Structured evaluation of product ideas, positioning, and creative concepts — often monadic — to predict appeal and purchase intent.
These agencies have a headquarters or office in United States. Confirm the locations and languages available for your project.
Headquarters in United States
Research and experience strategy firm using qualitative and quantitative studies to guide product, technology adoption, and customer decisions.
View profileHeadquarters in Burlington, United States
Research and consulting firm helping teams identify customer needs and make product and service decisions. Its capabilities include customer interviews, ethnographic observation, concept testing, conjoint analysis, pricing studies, and market segmentation.
View profileHeadquarters in United States
Product research and design consultancy providing foundational and evaluative research, usability testing, and concept evaluation for digital and physical experiences.
View profileHeadquarters in San Francisco, United States
Customer research and innovation consultancy combining qualitative research with customer journey mapping, ideation and product development. Its services include interviews, focus groups, ethnography, concept testing and usability research to inform products and experiences.
View profileHeadquarters in Arlington, Texas, United States
Research and analytical consulting firm combining qualitative studies, survey research, and statistical modeling. Its work supports brand strategy, product development, advertising, and customer experience decisions for consumer and business markets.
View profileHeadquarters in San Francisco, United States
Design and innovation consultancy using customer and employee research to shape products, services, and business strategy. Its research practice combines interviews, observation, and prototype testing to understand people's needs and evaluate new experiences.
View profileHeadquarters in Arlington, United States
Inspire Research connects life-sciences teams with patient and caregiver perspectives through qualitative interviews, quantitative surveys and patient-community analysis. Its work supports development decisions, brand strategy and patient-experience research.
View profileHeadquarters in Powell, United States
Lextant conducts human-centered research to inform product and experience design. Its services include generative qualitative research, concept evaluation, usability testing, and expert reviews.
View profileHeadquarters in San Diego, United States
Full-service research firm conducting quantitative studies, moderated qualitative research, and telephone interviews. It combines custom studies with digital behavior data to examine customer journeys, advertising response, and shopping activity.
View profileHeadquarters in Cincinnati, United States
MarketVision Research is a custom research firm supporting market discovery, brand development, innovation and launch decisions. It combines qualitative and quantitative research, behavioral science and research communities for consumer and business clients.
View profileHeadquarters in Norwalk, United States
Market research firm applying survey research and analytics to brand strategy, product development, and customer acquisition. Studies include concept and product testing, pricing optimization, brand health tracking, and customer segmentation.
View profileHeadquarters in Durham, United States
Custom marketing research firm combining qualitative inquiry, quantitative studies, and strategy services. Its work explores consumer motivations, brand positioning, product concepts, segmentation, and pricing decisions.
View profileHeadquarters in Bengaluru, India
Research and insights company offering consumer, B2B and healthcare panels alongside custom qualitative and quantitative studies. Borderless Access provides product and concept testing, brand tracking, customer experience research and analytics.
View profileResearch and strategy consultancy applying social and behavioral science to brand, customer experience and innovation questions. Its methods include narrative and contextual inquiry, social-data analysis, concept exploration and quantitative online validation.
View profileDay One Strategy provides healthcare market research and brand strategy. Its services include qualitative and quantitative studies, patient journey research, segmentation, message and concept testing, social listening, and brand tracking.
View profileHeadquarters in London, United Kingdom
Consumer and sensory research agency supporting product, packaging and concept development. Its research also informs brand strategy, portfolio decisions and pricing.
View profileNational Research Group provides research and strategy consulting at the intersection of entertainment, culture and technology. Its qualitative and quantitative work supports audience understanding, brand strategy, creative development and product decisions.
View profileHeadquarters in Sydney, Australia
Data and research company providing online sample, custom survey research, qualitative studies and analytics. Its services include interviews, groups and communities, brand tracking and product or advertising studies, alongside separately labelled synthetic-response products.
View profileResearch and strategy consultancy supporting brand positioning, reputation, public affairs and product marketing decisions. It conducts research with specialist audiences, including policy professionals, technology decision-makers, business leaders and investors.
View profileHeadquarters in London, United Kingdom
Digital product studio offering discovery research, user research, stakeholder interviews and concept and prototype testing as part of product and service development. Its research helps teams define opportunities and refine digital experiences before and after launch.
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