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Agencies offering Concept Testing in China

Structured evaluation of product ideas, positioning, and creative concepts — often monadic — to predict appeal and purchase intent.

These agencies have a headquarters or office in China. Confirm the locations and languages available for your project.

3 agencies to explore

All agencies in China

XplusX

Headquarters in Shanghai, China

User experience and human factors research consultancy with offices in Shanghai and Singapore, working within ReSight Global. It conducts ethnography, interviews, usability studies and medical-device human factors evaluations for local and international projects.

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IDEO

Headquarters in San Francisco, United States

Design and innovation consultancy using customer and employee research to shape products, services, and business strategy. Its research practice combines interviews, observation, and prototype testing to understand people's needs and evaluate new experiences.

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