Segmentation agencies

Acacia Avenue

Headquarters in United Kingdom

International insight agency using behavioural science to inform brand strategy, communications and innovation. It conducts segmentation, customer journey research, advertising evaluation and pricing studies.

Acorn Marketing & Research Consultants

Headquarters in Singapore, Singapore

Singapore-based research consultancy working across Asian markets. Acorn studies brand positioning, customer experience, market segments and pricing, using approaches including online surveys, conjoint modelling and mystery shopping.

Ad Hoc Research

Ad Hoc Research provides custom marketing research, UX research, and customer-experience studies. Its services include concept and advertising tests, brand research, segmentation, pricing research, and qualitative and quantitative fieldwork.

Adience

Headquarters in United States

B2B market research agency helping organizations understand customer segments, develop brands and products, and track market perceptions.

Agility Research & Strategy

Headquarters in Singapore, Singapore

Research and strategy consultancy focused on affluent, high-net-worth and luxury consumers. It combines qualitative studies, segmentation and brand tracking with its LuxeTalk consumer community to inform product, brand and customer experience decisions.

Applied Marketing Science

Headquarters in Burlington, United States

Research and consulting firm helping teams identify customer needs and make product and service decisions. Its capabilities include customer interviews, ethnographic observation, concept testing, conjoint analysis, pricing studies, and market segmentation.

Bellomy

Research and analytics agency helping businesses evaluate products, brand performance, customer segments, shopping experiences, and customer satisfaction.

Boxclever

Headquarters in Leeds, United Kingdom

UK insight consultancy advising clients on branding and communications, segmentation, customer experience, and research-led strategy.

C Space

C Space builds insight communities and provides customer research for brand, innovation, and experience decisions. Its services include segmentation, concept evaluation, and brand tracking, and it is part of Escalent Group.

Catapult Insights

Headquarters in United States

Insights and innovation consultancy combining qualitative research, quantitative studies, and analytics. It investigates brand positioning, product development, target audiences, and customer journeys for consumer-facing businesses.

CMB (Chadwick Martin Bailey)

Headquarters in Boston, United States

Insights and strategy consultancy supporting brand health, customer journeys, segmentation, and product growth. Its researchers combine qualitative methods and analytics, with capabilities including focus groups, ethnography, and usability research.

Consulta Mitofsky

Headquarters in Mexico

Consulta Mitofsky conducts public-opinion and election research, consumer studies, and brand research. Its offerings include tracking polls, online longitudinal panels, customer-satisfaction studies, and advertising concept tests.

Criteria

Headquarters in Chile

Criteria conducts qualitative and quantitative research with consumers, citizens, and employees. Its services include public-opinion research, brand and communications studies, segmentation, demand analysis, and customer-experience evaluation.

Datafolha

Headquarters in Brazil

Datafolha conducts public-opinion polling and custom market research for B2C and B2B decisions. Its commercial research covers brand image, segmentation, product and concept testing, communications evaluation, and customer satisfaction.

Day One Strategy

Day One Strategy provides healthcare market research and brand strategy. Its services include qualitative and quantitative studies, patient journey research, segmentation, message and concept testing, social listening, and brand tracking.

Echelon Insights

Echelon Insights provides opinion research, data science, and research-based strategy for communications, marketing, and campaigns. Its services include focus groups, message and advertising tests, audience segmentation, brand tracking, and conversation monitoring.

Edge Research

Headquarters in Arlington, United States

Custom research firm serving businesses, nonprofits, and membership organizations. It uses qualitative studies, surveys, segmentation, and trade-off analysis to inform products, programs, and marketing decisions.

Egg Strategy

Consumer research, brand strategy and innovation consultancy serving consumer goods and healthcare brands. Its work combines custom quantitative studies with interviews, ethnography and digital communities to inform segmentation, brand positioning and customer experience.

Environics Research

Headquarters in Canada

Environics Research provides qualitative and quantitative research, segmentation, and research consulting. Its services include social-values research, B2B studies, brand health, customer satisfaction, and public-sector research.

Escalent

Research and advisory firm using qualitative and quantitative research, data analytics, and behavioral science to guide market, brand, product, and customer decisions.

Fors Marsh

Fors Marsh conducts research, strategy, and communications work for government and nonprofit clients. Its services include survey design and administration, communications evaluation, and qualitative and quantitative testing of messages and concepts.

HawkPartners

HawkPartners combines customer research with brand and growth strategy. Its services include market assessment, segmentation, customer journeys, communications testing, and CX and UX evaluation.

Heart+Mind Strategies

Headquarters in Reston, United States

Research and strategy consultancy studying the values and motivations behind people's choices. Its qualitative and quantitative services cover audience segmentation, message testing, brand tracking, opinion polling and online communities.

Inizio Ignite

Headquarters in United Kingdom

Inizio Ignite brings together Research Partnership, Putnam, Vynamic and STEM, providing health and life-sciences strategy, custom qualitative and quantitative research, syndicated patient and clinician studies, and analytics.

Iro Research

Headquarters in Finland

Finnish research agency offering qualitative and quantitative studies for customer experience, brands and product development. It also provides segmentation, interviews and research data collection services.

Key Lime Interactive

Key Lime Interactive provides UX and customer-experience research across the product lifecycle. Its services include discovery interviews, ethnography, concept testing, usability evaluation, and research on emerging technologies.

Kokoro

Headquarters in United Kingdom

Consumer insight agency working on audience segmentation, brand and communications strategy, and proposition development. It helps businesses refine products and services and track brand progress.

KRC Research

Headquarters in Washington, DC, United States

Public opinion and market research consultancy within The Weber Shandwick Collective. It provides qualitative and quantitative studies, audience segmentation and tracking to inform communications, brand and stakeholder decisions.

Livework

Headquarters in London, United Kingdom

Service design consultancy using customer interviews, workplace observation and surveys to inform service strategy and customer journeys. Its research supports customer segmentation and the development and evaluation of new service experiences.

Market Probe International

Headquarters in Hicksville, United States

Market Probe International conducts business-to-business and consumer research in the United States and internationally. Its services include qualitative and quantitative studies, data collection, survey programming and statistical analysis.

Material

Headquarters in New York, United States

Consumer insights and growth strategy consultancy combining qualitative and quantitative research, analytics, and behavioral science to guide brands, customer experiences, and market decisions.

MedPanel

MedPanel provides healthcare market research and recruitment of patients, caregivers, and healthcare professionals. Its qualitative and quantitative services include interviews, focus groups, surveys, and studies of pricing, positioning, and patient journeys.

More in Common

Headquarters in London, United Kingdom

More in Common is a nonprofit research organization whose UK consultancy delivers public-opinion polling, focus groups, audience segmentation and statistical analysis for charities, policymakers, media and other organizations.

Motivaction

Headquarters in Netherlands

Dutch research consultancy using audience segmentation, data analysis, and research to inform brand positioning, communications, and social issues.

MRI-Simmons

MRI-Simmons provides syndicated consumer and audience data, custom research and marketing analytics. Its research team designs surveys and tracking studies, develops segmentations and combines primary research with existing datasets.

Mustard Research

Headquarters in Manchester, United Kingdom

Manchester research agency helping organisations understand audiences, brand performance, customer experience and product opportunities. Projects include segmentation, concept evaluation and pricing research.

National Research Group (NRG)

National Research Group provides research and strategy consulting at the intersection of entertainment, culture and technology. Its qualitative and quantitative work supports audience understanding, brand strategy, creative development and product decisions.

Nature

Headquarters in Melbourne, Australia

Australian research and strategy consultancy advising on brands, communications, products and customer experience. It combines qualitative and quantitative research, behavioural science and analytics, with services including segmentation, concept testing and brand tracking.

Nepa

Headquarters in Stockholm, Sweden

Marketing research and analytics company combining brand tracking, campaign evaluation and marketing mix modelling. Its researchers help clients connect consumer insight and advertising activity with business performance.

Opción Consultores

Headquarters in Montevideo, Uruguay

Opción Consultores provides market research, public-opinion studies and consulting in Uruguay. Its services include brand tracking, customer-experience research, product and price testing, and shopper ethnography.

PeopleMetrics

Headquarters in Fort Washington, United States

Research and customer experience firm providing custom qualitative and quantitative studies, NPS programs, and customer advisory boards. Its custom research addresses brand positioning, audience segmentation, product development, and campaign performance.

Provoke Insights

Headquarters in Ridgewood, United States

Market research and brand strategy firm supporting advertising, branding, and content marketing decisions. Its custom quantitative and qualitative programs cover brand equity, audience segmentation, creative testing, and consumer behavior.

PSB Insights

Research consultancy supporting audience, brand, communications and product decisions. Its offerings include segmentation, reputation tracking, choice-based product and pricing studies, and analysis of social conversations and other unstructured data.

Quadrant Strategies

Research and strategy consultancy supporting brand positioning, reputation, public affairs and product marketing decisions. It conducts research with specialist audiences, including policy professionals, technology decision-makers, business leaders and investors.

Quester

Headquarters in Des Moines, United States

Consumer research and strategy firm examining the stories, motivations, and behaviors behind brand choices. It combines social listening, qualitative research, quantitative designs, and linguistic analysis to inform brand positioning, segmentation, and innovation.

Radius Insights

Custom research and insights firm supporting brand building, product development, customer experience, and market targeting. Its data science practice applies conjoint analysis, MaxDiff, and segmentation models.

ReD Associates

ReD Associates applies social-science and ethnographic research to growth strategy, customer segmentation, and organisational change. It studies people's everyday lives and cultural contexts to inform business, brand, and product decisions.

Reppublika Research & Analytics

Headquarters in Austria

Full-service market and media research agency combining surveys, qualitative studies and behavioural analysis. It provides study design, data collection, analytics and brand tracking in German-speaking and Central and Eastern European markets.

RTi Research

Headquarters in Norwalk, United States

Market research firm applying survey research and analytics to brand strategy, product development, and customer acquisition. Studies include concept and product testing, pricing optimization, brand health tracking, and customer segmentation.

SKOPOS RESEARCH

Headquarters in Hürth, Germany

SKOPOS RESEARCH is a Hürth market-research institute providing quantitative and qualitative studies on markets, products, pricing, advertising and brands, including segmentation and customer research.

STRAT7

Headquarters in United Kingdom

Research and strategy group combining specialist agencies, qualitative and quantitative research, analytics, customer-experience research, segmentation, and insight communities.

Strategir

Headquarters in Bordeaux, France

Marketing research agency helping businesses develop and evaluate products, concepts and packaging. It combines qualitative and quantitative research with segmentation, pricing studies and customer experience analysis.

Survation

Headquarters in United Kingdom

Survation provides public-opinion and commercial research, including online and telephone polling, qualitative research, audience segmentation, brand tracking and statistical analysis.

The Directions Group

Strategic insights firm conducting custom research for brand strategy, consumer understanding, communication, innovation, and product decisions.

The DRG

Headquarters in Wauwatosa, United States

Insights consultancy and Cortico-X division studying customer experiences, brands, employees, and markets to guide organizational decisions.

The Martec Group

Market research and strategic consulting firm supporting competitive intelligence, brand research, customer experience, pricing, innovation, and market opportunity decisions.

The Nursery Research & Planning

Headquarters in United Kingdom

Brand and communications research agency combining consumer exploration, idea development and campaign evaluation. Its services include segmentation, ethnography, brand tracking and analysis of customer data.

Trinity Life Sciences

Headquarters in Waltham, United States

Life sciences consultancy with a primary market research practice for pharmaceutical, biotechnology and medical technology companies. Conducts qualitative interviews and quantitative studies to inform market access, product strategy, segmentation and pricing.

Trinity McQueen

Headquarters in United Kingdom

Research consultancy using behavioral insight to support advertising, audience understanding, brand development, and product testing.

Vital Findings

Vital Findings combines qualitative and quantitative research with data science, design, and research communication. Its work includes segmentation, customer journeys, brand and messaging research, communities, and tracking programs.

W5

Headquarters in Durham, United States

Custom marketing research firm combining qualitative inquiry, quantitative studies, and strategy services. Its work explores consumer motivations, brand positioning, product concepts, segmentation, and pricing decisions.

We Live Context

Headquarters in United Kingdom

Market research and strategy consultancy covering customer insight, innovation, customer experience and brand communications. Its work includes segmentation, market sizing, concept testing and pricing research.