Ethnographic research agencies observe people in real-world contexts — homes, workplaces, stores — to uncover behaviors and needs that interviews alone miss.
Akendi provides UX strategy, user research, and experience design. Its research-led work includes usability testing, card sorting, ethnographic research, concept testing, and customer-journey studies.
View profileAnthro-Tech provides human-centered design and UX research for government agencies, nonprofits, and organizations with a social-impact mission. Its services include field research, interviews, usability testing, and accessibility evaluation.
View profileHeadquarters in United Kingdom
Consumer insight and strategy agency using ethnography, cultural analysis and quantitative research to understand customer behaviour. Its studies inform brand positioning, customer experiences and product development.
View profileHeadquarters in Ho Chi Minh City, Vietnam
Research agency based in Ho Chi Minh City, with work focused on Vietnam and Indonesia. Cimigo combines quantitative surveys, qualitative focus groups and shopper research to support brand, product, pricing and customer decisions.
View profileHeadquarters in San Francisco, United States
Customer research and innovation consultancy combining qualitative research with customer journey mapping, ideation and product development. Its services include interviews, focus groups, ethnography, concept testing and usability research to inform products and experiences.
View profileHeadquarters in Copenhagen, Denmark
Experience design and innovation consultancy offering design research to inform products, services and customer experiences. Its published banking work combines qualitative interviews, quantitative surveys, ethnographic studies and focus groups across multiple countries.
View profileConsumer research, brand strategy and innovation consultancy serving consumer goods and healthcare brands. Its work combines custom quantitative studies with interviews, ethnography and digital communities to inform segmentation, brand positioning and customer experience.
View profileHeadquarters in Houston, United States
End to End User Research provides UX research, participant recruitment, and research facilities in Houston. Its services include usability testing, ethnography, focus groups, eye tracking, and sensory evaluation.
View profileGemic combines social-science research and strategy consulting to develop customer and user insights. Its work informs growth strategy, brand innovation, new products, and market opportunities, using qualitative and ethnographic approaches.
View profileHeadquarters in Washington, DC, United States
Public opinion and market research consultancy within The Weber Shandwick Collective. It provides qualitative and quantitative studies, audience segmentation and tracking to inform communications, brand and stakeholder decisions.
View profileHeadquarters in Powell, United States
Lextant conducts human-centered research to inform product and experience design. Its services include generative qualitative research, concept evaluation, usability testing, and expert reviews.
View profileHeadquarters in London, United Kingdom
Service design consultancy using customer interviews, workplace observation and surveys to inform service strategy and customer journeys. Its research supports customer segmentation and the development and evaluation of new service experiences.
View profileHeadquarters in Johannesburg, South Africa
Mantaray Africa provides culturally grounded UX research, strategy and design across African and other emerging markets, using interviews, ethnography, focus groups and usability testing.
View profileHeadquarters in Montevideo, Uruguay
Opción Consultores provides market research, public-opinion studies and consulting in Uruguay. Its services include brand tracking, customer-experience research, product and price testing, and shopper ethnography.
View profileP&K Research conducts sensory and consumer product research using qualitative and quantitative methods. Its work includes facility-based product testing, interviews, focus groups, and in-home research for food, beverage, personal-care, and home-care products.
View profileHeadquarters in Bengaluru, India
User experience research and design studio within ReSight Global. Its services include usability testing, ethnographic research, eye tracking and expert UX reviews, along with international research, product design and training.
View profileHeadquarters in Mumbai, India
Mumbai-based research and strategy consultancy using cultural exploration, ethnography and expert interviews to understand consumers. Quantum applies these findings to brand strategy, innovation and market opportunities.
View profileReD Associates applies social-science and ethnographic research to growth strategy, customer segmentation, and organisational change. It studies people's everyday lives and cultural contexts to inform business, brand, and product decisions.
View profileStripe Partners is a strategy and innovation consultancy combining qualitative research, anthropology, data science, and design. It uses research into people's lives and their use of technology to inform product, business, and innovation strategy.
View profileHeadquarters in United Kingdom
Sutherland Labs conducts human-centered research and strategy, using ethnography and international user research to inform products, services and customer experiences.
View profileHeadquarters in United Kingdom
Research consultancy combining qualitative and quantitative studies, ethnography, and analytics to understand audiences, brands, and communications.
View profileHeadquarters in United Kingdom
Brand and communications research agency combining consumer exploration, idea development and campaign evaluation. Its services include segmentation, ethnography, brand tracking and analysis of customer data.
View profileThe Sound provides consumer and UX research, brand strategy, and product innovation research. It combines qualitative and quantitative approaches, including interviews, ethnography, and social listening.
View profileHeadquarters in London, United Kingdom
Truth Consulting is a strategic insights consultancy combining qualitative and quantitative research, cultural analysis, and behavioural science. It uses consumer and customer research to inform brand development, innovation, communications, and business strategy.
View profileHeadquarters in Shanghai, China
User experience and human factors research consultancy with offices in Shanghai and Singapore, working within ReSight Global. It conducts ethnography, interviews, usability studies and medical-device human factors evaluations for local and international projects.
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