Segmentation agencies in United States

Adience

Headquarters in United States

B2B market research agency helping organizations understand customer segments, develop brands and products, and track market perceptions.

Applied Marketing Science

Headquarters in Burlington, United States

Research and consulting firm helping teams identify customer needs and make product and service decisions. Its capabilities include customer interviews, ethnographic observation, concept testing, conjoint analysis, pricing studies, and market segmentation.

Catapult Insights

Headquarters in United States

Insights and innovation consultancy combining qualitative research, quantitative studies, and analytics. It investigates brand positioning, product development, target audiences, and customer journeys for consumer-facing businesses.

CMB (Chadwick Martin Bailey)

Headquarters in Boston, United States

Insights and strategy consultancy supporting brand health, customer journeys, segmentation, and product growth. Its researchers combine qualitative methods and analytics, with capabilities including focus groups, ethnography, and usability research.

Edge Research

Headquarters in Arlington, United States

Custom research firm serving businesses, nonprofits, and membership organizations. It uses qualitative studies, surveys, segmentation, and trade-off analysis to inform products, programs, and marketing decisions.

Heart+Mind Strategies

Headquarters in Reston, United States

Research and strategy consultancy studying the values and motivations behind people's choices. Its qualitative and quantitative services cover audience segmentation, message testing, brand tracking, opinion polling and online communities.

KRC Research

Headquarters in Washington, DC, United States

Public opinion and market research consultancy within The Weber Shandwick Collective. It provides qualitative and quantitative studies, audience segmentation and tracking to inform communications, brand and stakeholder decisions.

Market Probe International

Headquarters in Hicksville, United States

Market Probe International conducts business-to-business and consumer research in the United States and internationally. Its services include qualitative and quantitative studies, data collection, survey programming and statistical analysis.

Material

Headquarters in New York, United States

Consumer insights and growth strategy consultancy combining qualitative and quantitative research, analytics, and behavioral science to guide brands, customer experiences, and market decisions.

PeopleMetrics

Headquarters in Fort Washington, United States

Research and customer experience firm providing custom qualitative and quantitative studies, NPS programs, and customer advisory boards. Its custom research addresses brand positioning, audience segmentation, product development, and campaign performance.

Provoke Insights

Headquarters in Ridgewood, United States

Market research and brand strategy firm supporting advertising, branding, and content marketing decisions. Its custom quantitative and qualitative programs cover brand equity, audience segmentation, creative testing, and consumer behavior.

Quester

Headquarters in Des Moines, United States

Consumer research and strategy firm examining the stories, motivations, and behaviors behind brand choices. It combines social listening, qualitative research, quantitative designs, and linguistic analysis to inform brand positioning, segmentation, and innovation.

RTi Research

Headquarters in Norwalk, United States

Market research firm applying survey research and analytics to brand strategy, product development, and customer acquisition. Studies include concept and product testing, pricing optimization, brand health tracking, and customer segmentation.

The DRG

Headquarters in Wauwatosa, United States

Insights consultancy and Cortico-X division studying customer experiences, brands, employees, and markets to guide organizational decisions.

Trinity Life Sciences

Headquarters in Waltham, United States

Life sciences consultancy with a primary market research practice for pharmaceutical, biotechnology and medical technology companies. Conducts qualitative interviews and quantitative studies to inform market access, product strategy, segmentation and pricing.

W5

Headquarters in Durham, United States

Custom marketing research firm combining qualitative inquiry, quantitative studies, and strategy services. Its work explores consumer motivations, brand positioning, product concepts, segmentation, and pricing decisions.

Day One Strategy

Day One Strategy provides healthcare market research and brand strategy. Its services include qualitative and quantitative studies, patient journey research, segmentation, message and concept testing, social listening, and brand tracking.

Egg Strategy

Consumer research, brand strategy and innovation consultancy serving consumer goods and healthcare brands. Its work combines custom quantitative studies with interviews, ethnography and digital communities to inform segmentation, brand positioning and customer experience.

National Research Group (NRG)

National Research Group provides research and strategy consulting at the intersection of entertainment, culture and technology. Its qualitative and quantitative work supports audience understanding, brand strategy, creative development and product decisions.

PSB Insights

Research consultancy supporting audience, brand, communications and product decisions. Its offerings include segmentation, reputation tracking, choice-based product and pricing studies, and analysis of social conversations and other unstructured data.

Quadrant Strategies

Research and strategy consultancy supporting brand positioning, reputation, public affairs and product marketing decisions. It conducts research with specialist audiences, including policy professionals, technology decision-makers, business leaders and investors.

ReD Associates

ReD Associates applies social-science and ethnographic research to growth strategy, customer segmentation, and organisational change. It studies people's everyday lives and cultural contexts to inform business, brand, and product decisions.