Product & Concept Testing agencies in United States

Adience

Headquarters in United States

B2B market research agency helping organizations understand customer segments, develop brands and products, and track market perceptions.

Applied Marketing Science

Headquarters in Burlington, United States

Research and consulting firm helping teams identify customer needs and make product and service decisions. Its capabilities include customer interviews, ethnographic observation, concept testing, conjoint analysis, pricing studies, and market segmentation.

Blink

Headquarters in United States

Product research and design consultancy providing foundational and evaluative research, usability testing, and concept evaluation for digital and physical experiences.

Clearworks

Headquarters in San Francisco, United States

Customer research and innovation consultancy combining qualitative research with customer journey mapping, ideation and product development. Its services include interviews, focus groups, ethnography, concept testing and usability research to inform products and experiences.

Decision Analyst

Headquarters in Arlington, Texas, United States

Research and analytical consulting firm combining qualitative studies, survey research, and statistical modeling. Its work supports brand strategy, product development, advertising, and customer experience decisions for consumer and business markets.

End to End User Research

Headquarters in Houston, United States

End to End User Research provides UX research, participant recruitment, and research facilities in Houston. Its services include usability testing, ethnography, focus groups, eye tracking, and sensory evaluation.

frog

Headquarters in San Francisco, United States

Design and innovation consultancy within Capgemini Invent, combining qualitative and quantitative user research with service and product development. Its teams use customer research and product testing to inform experiences and customer journeys.

IDEO

Headquarters in San Francisco, United States

Design and innovation consultancy using customer and employee research to shape products, services, and business strategy. Its research practice combines interviews, observation, and prototype testing to understand people's needs and evaluate new experiences.

Lextant

Headquarters in Powell, United States

Lextant conducts human-centered research to inform product and experience design. Its services include generative qualitative research, concept evaluation, usability testing, and expert reviews.

MarketVision Research

Headquarters in Cincinnati, United States

MarketVision Research is a custom research firm supporting market discovery, brand development, innovation and launch decisions. It combines qualitative and quantitative research, behavioral science and research communities for consumer and business clients.

PeopleMetrics

Headquarters in Fort Washington, United States

Research and customer experience firm providing custom qualitative and quantitative studies, NPS programs, and customer advisory boards. Its custom research addresses brand positioning, audience segmentation, product development, and campaign performance.

RTi Research

Headquarters in Norwalk, United States

Market research firm applying survey research and analytics to brand strategy, product development, and customer acquisition. Studies include concept and product testing, pricing optimization, brand health tracking, and customer segmentation.

Sensory Spectrum

Headquarters in New Providence, United States

Sensory science and consumer research consultancy helping brands evaluate and develop products. Conducts sensory testing, consumer surveys, central-location and home-use tests, and qualitative research across food, beverages and other consumer goods.

W5

Headquarters in Durham, United States

Custom marketing research firm combining qualitative inquiry, quantitative studies, and strategy services. Its work explores consumer motivations, brand positioning, product concepts, segmentation, and pricing decisions.

Borderless Access

Headquarters in Bengaluru, India

Research and insights company offering consumer, B2B and healthcare panels alongside custom qualitative and quantitative studies. Borderless Access provides product and concept testing, brand tracking, customer experience research and analytics.

Brandtrust

Research and strategy consultancy applying social and behavioral science to brand, customer experience and innovation questions. Its methods include narrative and contextual inquiry, social-data analysis, concept exploration and quantitative online validation.

Day One Strategy

Day One Strategy provides healthcare market research and brand strategy. Its services include qualitative and quantitative studies, patient journey research, segmentation, message and concept testing, social listening, and brand tracking.

Explorer Research

Explorer Research studies shopper behavior and retail experiences. Its services include packaging research, path-to-purchase studies, e-commerce usability testing, eye tracking, and research in immersive shopping environments.

MMR Research

Headquarters in London, United Kingdom

Consumer and sensory research agency supporting product, packaging and concept development. Its research also informs brand strategy, portfolio decisions and pricing.

National Research Group (NRG)

National Research Group provides research and strategy consulting at the intersection of entertainment, culture and technology. Its qualitative and quantitative work supports audience understanding, brand strategy, creative development and product decisions.

PSB Insights

Research consultancy supporting audience, brand, communications and product decisions. Its offerings include segmentation, reputation tracking, choice-based product and pricing studies, and analysis of social conversations and other unstructured data.

Quadrant Strategies

Research and strategy consultancy supporting brand positioning, reputation, public affairs and product marketing decisions. It conducts research with specialist audiences, including policy professionals, technology decision-makers, business leaders and investors.

ustwo

Headquarters in London, United Kingdom

Digital product studio offering discovery research, user research, stakeholder interviews and concept and prototype testing as part of product and service development. Its research helps teams define opportunities and refine digital experiences before and after launch.