Qualitative research agencies explore attitudes, motivations, and behaviors through interviews, focus groups, ethnography, and observation — answering the "why" behind the numbers.
These agencies have a headquarters or office in United States. Confirm the locations and languages available for your project.
Headquarters in United States
Research and experience strategy firm using qualitative and quantitative studies to guide product, technology adoption, and customer decisions.
View profileHeadquarters in Burlington, United States
Research and consulting firm helping teams identify customer needs and make product and service decisions. Its capabilities include customer interviews, ethnographic observation, concept testing, conjoint analysis, pricing studies, and market segmentation.
View profileHeadquarters in United States
UX and human factors research consultancy using qualitative and quantitative methods to evaluate digital products, medical devices, and automotive experiences.
View profileHeadquarters in Cincinnati, United States
Marketing research and insights firm combining qualitative and quantitative research, advanced analytics, and strategic consulting to inform business decisions.
View profileHeadquarters in United States
Insights and innovation consultancy combining qualitative research, quantitative studies, and analytics. It investigates brand positioning, product development, target audiences, and customer journeys for consumer-facing businesses.
View profileHeadquarters in Evanston, United States
UX research and strategy agency offering persona research, customer journey analysis, usability testing, and competitive UX benchmarking.
View profileHeadquarters in New York, United States
Custom research consultancy using surveys, qualitative studies, and analytics to investigate markets and customer behavior. Its work covers brand health, customer experience, advertising, product innovation, and pricing across domestic and international markets.
View profileHeadquarters in San Francisco, United States
Customer research and innovation consultancy combining qualitative research with customer journey mapping, ideation and product development. Its services include interviews, focus groups, ethnography, concept testing and usability research to inform products and experiences.
View profileHeadquarters in Boston, United States
Insights and strategy consultancy supporting brand health, customer journeys, segmentation, and product growth. Its researchers combine qualitative methods and analytics, with capabilities including focus groups, ethnography, and usability research.
View profileHeadquarters in Arlington, Texas, United States
Research and analytical consulting firm combining qualitative studies, survey research, and statistical modeling. Its work supports brand strategy, product development, advertising, and customer experience decisions for consumer and business markets.
View profileHeadquarters in Arlington, United States
Custom research firm serving businesses, nonprofits, and membership organizations. It uses qualitative studies, surveys, segmentation, and trade-off analysis to inform products, programs, and marketing decisions.
View profileHeadquarters in Houston, United States
End to End User Research provides UX research, participant recruitment, and research facilities in Houston. Its services include usability testing, ethnography, focus groups, eye tracking, and sensory evaluation.
View profileHeadquarters in United States
Research recruitment and facilities provider supporting qualitative studies, medical device usability research, consumer research, and B2B projects.
View profileHeadquarters in San Francisco, United States
Design and innovation consultancy within Capgemini Invent, combining qualitative and quantitative user research with service and product development. Its teams use customer research and product testing to inform experiences and customer journeys.
View profileHeadquarters in Richmond, United States
Qualitative consumer research agency developing custom studies to help new brands build a presence and established brands remain relevant.
View profileHeadquarters in Washington, DC, United States
GQR provides polling, qualitative research and strategic advice for political campaigns, public-policy organizations and businesses. Its work includes communications, corporate reputation and brand development.
View profileHeadquarters in Reston, United States
Research and strategy consultancy studying the values and motivations behind people's choices. Its qualitative and quantitative services cover audience segmentation, message testing, brand tracking, opinion polling and online communities.
View profileHeadquarters in San Francisco, United States
Design and innovation consultancy using customer and employee research to shape products, services, and business strategy. Its research practice combines interviews, observation, and prototype testing to understand people's needs and evaluate new experiences.
View profileHeadquarters in Calabasas, United States
InnovateMR provides research audience sampling, survey programming, and research consulting. Through Ivy Exec, it also recruits business professionals and industry specialists for B2B qualitative studies.
View profileHeadquarters in Arlington, United States
Inspire Research connects life-sciences teams with patient and caregiver perspectives through qualitative interviews, quantitative surveys and patient-community analysis. Its work supports development decisions, brand strategy and patient-experience research.
View profileHeadquarters in Los Angeles, United States
Interpret provides custom qualitative, quantitative and user-experience research for gaming, entertainment and consumer technology. It also offers syndicated audience studies, gamer recruitment and research communities.
View profileHeadquarters in Lawrence, United States
B2B market research consultancy using qualitative, quantitative, and secondary research to investigate buyers, market opportunities, positioning, and customer experience.
View profileHeadquarters in Washington, DC, United States
Public opinion and market research consultancy within The Weber Shandwick Collective. It provides qualitative and quantitative studies, audience segmentation and tracking to inform communications, brand and stakeholder decisions.
View profileHeadquarters in Powell, United States
Lextant conducts human-centered research to inform product and experience design. Its services include generative qualitative research, concept evaluation, usability testing, and expert reviews.
View profileHeadquarters in San Diego, United States
Full-service research firm conducting quantitative studies, moderated qualitative research, and telephone interviews. It combines custom studies with digital behavior data to examine customer journeys, advertising response, and shopping activity.
View profileHeadquarters in Fort Washington, United States
M3 Global Research provides healthcare research fieldwork, participant recruitment and project support as part of M3 Inc. Its services cover qualitative studies and quantitative surveys with healthcare professionals and patients.
View profileHeadquarters in Hicksville, United States
Market Probe International conducts business-to-business and consumer research in the United States and internationally. Its services include qualitative and quantitative studies, data collection, survey programming and statistical analysis.
View profileHeadquarters in Cincinnati, United States
MarketVision Research is a custom research firm supporting market discovery, brand development, innovation and launch decisions. It combines qualitative and quantitative research, behavioral science and research communities for consumer and business clients.
View profileHeadquarters in New York, United States
Consumer insights and growth strategy consultancy combining qualitative and quantitative research, analytics, and behavioral science to guide brands, customer experiences, and market decisions.
View profileHeadquarters in Denver, United States
Research and software firm measuring user experiences through surveys, usability studies, interviews, and statistical analysis. Its services include research design, participant recruitment, and reporting.
View profileHeadquarters in Dallas, United States
Murray Hill National recruits participants and supports fieldwork for consumer, business and healthcare research. Its capabilities include in-person and online qualitative studies, focus groups and survey recruitment.
View profileHeadquarters in Plano, United States
Research and consulting firm covering connected homes, consumer technology, broadband and entertainment. Combines industry analysis with consumer research to produce market reports, tracking studies and custom strategic research.
View profileHeadquarters in Fort Washington, United States
Research and customer experience firm providing custom qualitative and quantitative studies, NPS programs, and customer advisory boards. Its custom research addresses brand positioning, audience segmentation, product development, and campaign performance.
View profileHeadquarters in Seattle, United States
Market research and marketing strategy consultancy combining qualitative and quantitative studies to guide customer understanding, positioning, product decisions, and market opportunities.
View profileHeadquarters in Ridgewood, United States
Market research and brand strategy firm supporting advertising, branding, and content marketing decisions. Its custom quantitative and qualitative programs cover brand equity, audience segmentation, creative testing, and consumer behavior.
View profileHeadquarters in Alexandria, United States
Public opinion and strategic research firm serving political campaigns, public affairs organizations and corporate clients. Conducts telephone and online surveys, focus groups and message testing to inform communications and policy decisions.
View profileHeadquarters in Des Moines, United States
Consumer research and strategy firm examining the stories, motivations, and behaviors behind brand choices. It combines social listening, qualitative research, quantitative designs, and linguistic analysis to inform brand positioning, segmentation, and innovation.
View profileHeadquarters in New Providence, United States
Sensory science and consumer research consultancy helping brands evaluate and develop products. Conducts sensory testing, consumer surveys, central-location and home-use tests, and qualitative research across food, beverages and other consumer goods.
View profileHeadquarters in New York, United States
Healthcare professional community and research provider offering quantitative and qualitative studies. Supports survey design, data processing, interviews, online groups and physician insight analysis for healthcare businesses.
View profileHeadquarters in Westlake Village, United States
Audience, brand and media research consultancy combining quantitative and qualitative studies with strategic advice. Uses surveys, focus groups, interviews and other audience research methods to guide content, advertising and product decisions.
View profileHeadquarters in Exton, United States
Healthcare market research provider collecting insights from physicians, patients and payer stakeholders. Combines specialty-market surveys and interviews with ongoing pharmaceutical market analysis.
View profileHeadquarters in New Haven, United States
Full-service research agency conducting quantitative, qualitative and user-experience studies, with expertise in youth and family audiences. Builds research communities and online panels and provides participant recruitment, fieldwork and analysis.
View profileHeadquarters in San Diego, United States
Market research and field services provider offering custom consumer studies, customer-experience programs and mystery shopping. Combines online research with in-store observation and audits for commercial clients.
View profileHeadquarters in Waltham, United States
Life sciences consultancy with a primary market research practice for pharmaceutical, biotechnology and medical technology companies. Conducts qualitative interviews and quantitative studies to inform market access, product strategy, segmentation and pricing.
View profileHeadquarters in Kirkland, United States
User Research International provides qualitative and quantitative UX research, participant recruitment, and usability facilities. It also offers accessibility research and human evaluation of AI systems.
View profileHeadquarters in Miami, United States
Userlytics provides a UX research platform, participant access, and expert research support. Its tools cover usability testing, card sorting and tree testing, surveys, diary studies, and heuristic analysis.
View profileHeadquarters in Durham, United States
Custom marketing research firm combining qualitative inquiry, quantitative studies, and strategy services. Its work explores consumer motivations, brand positioning, product concepts, segmentation, and pricing decisions.
View profileHeadquarters in Bengaluru, India
Research and insights company offering consumer, B2B and healthcare panels alongside custom qualitative and quantitative studies. Borderless Access provides product and concept testing, brand tracking, customer experience research and analytics.
View profileResearch and strategy consultancy applying social and behavioral science to brand, customer experience and innovation questions. Its methods include narrative and contextual inquiry, social-data analysis, concept exploration and quantitative online validation.
View profileDay One Strategy provides healthcare market research and brand strategy. Its services include qualitative and quantitative studies, patient journey research, segmentation, message and concept testing, social listening, and brand tracking.
View profileHeadquarters in Copenhagen, Denmark
Experience design and innovation consultancy offering design research to inform products, services and customer experiences. Its published banking work combines qualitative interviews, quantitative surveys, ethnographic studies and focus groups across multiple countries.
View profileConsumer research, brand strategy and innovation consultancy serving consumer goods and healthcare brands. Its work combines custom quantitative studies with interviews, ethnography and digital communities to inform segmentation, brand positioning and customer experience.
View profileExplorer Research studies shopper behavior and retail experiences. Its services include packaging research, path-to-purchase studies, e-commerce usability testing, eye tracking, and research in immersive shopping environments.
View profileGemic combines social-science research and strategy consulting to develop customer and user insights. Its work informs growth strategy, brand innovation, new products, and market opportunities, using qualitative and ethnographic approaches.
View profileHeadquarters in Singapore, Singapore
International research agency conducting custom qualitative and quantitative studies, customer and market research, product development and brand research. Kadence also provides participant recruitment and online and offline fieldwork.
View profileHeadquarters in London, United Kingdom
Consumer and sensory research agency supporting product, packaging and concept development. Its research also informs brand strategy, portfolio decisions and pricing.
View profileNational Research Group provides research and strategy consulting at the intersection of entertainment, culture and technology. Its qualitative and quantitative work supports audience understanding, brand strategy, creative development and product decisions.
View profileHeadquarters in Sydney, Australia
Data and research company providing online sample, custom survey research, qualitative studies and analytics. Its services include interviews, groups and communities, brand tracking and product or advertising studies, alongside separately labelled synthetic-response products.
View profileResearch and strategy consultancy supporting brand positioning, reputation, public affairs and product marketing decisions. It conducts research with specialist audiences, including policy professionals, technology decision-makers, business leaders and investors.
View profileHeadquarters in Tokyo, Japan
Online research and data collection provider within Rakuten Group. It offers access to proprietary panels in Asia and the US, supplemented by local partners, with survey programming, translation and tabulation as well as online qualitative studies.
View profileReD Associates applies social-science and ethnographic research to growth strategy, customer segmentation, and organisational change. It studies people's everyday lives and cultural contexts to inform business, brand, and product decisions.
View profileHeadquarters in London, United Kingdom
Digital product studio offering discovery research, user research, stakeholder interviews and concept and prototype testing as part of product and service development. Its research helps teams define opportunities and refine digital experiences before and after launch.
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