Qualitative Research agencies in France

Ifop

Headquarters in France

French research group conducting public-opinion, marketing, qualitative, and quantitative studies, with fieldwork, data analysis, and research community services.

Ipsos

Headquarters in Paris, France

Ipsos provides international market and public-opinion research, including brand, advertising, customer experience, innovation, healthcare and behavioral research. Its local businesses include Ipsos-Ipec in Brazil, Ipsos Bva in France, Ipsos Doxa in Italy and Ipsos B&A in Ireland.

Odoxa

Headquarters in France

Odoxa conducts quantitative and qualitative opinion studies, communication research and data analysis for public bodies, businesses, healthcare organizations and media.

OpinionWay

Headquarters in Paris, France

French research institute conducting qualitative and quantitative marketing and public-opinion studies, including brand, innovation, and audience research.

Strategir

Headquarters in Bordeaux, France

Marketing research agency helping businesses develop and evaluate products, concepts and packaging. It combines qualitative and quantitative research with segmentation, pricing studies and customer experience analysis.

ReD Associates

ReD Associates applies social-science and ethnographic research to growth strategy, customer segmentation, and organisational change. It studies people's everyday lives and cultural contexts to inform business, brand, and product decisions.