Qualitative research agencies explore attitudes, motivations, and behaviors through interviews, focus groups, ethnography, and observation — answering the "why" behind the numbers.
These agencies have a headquarters or office in New York, United States. Confirm the locations and languages available for your project.
Headquarters in New York, United States
Custom research consultancy using surveys, qualitative studies, and analytics to investigate markets and customer behavior. Its work covers brand health, customer experience, advertising, product innovation, and pricing across domestic and international markets.
View profileHeadquarters in New York, United States
Consumer insights and growth strategy consultancy combining qualitative and quantitative research, analytics, and behavioral science to guide brands, customer experiences, and market decisions.
View profileHeadquarters in New York, United States
Healthcare professional community and research provider offering quantitative and qualitative studies. Supports survey design, data processing, interviews, online groups and physician insight analysis for healthcare businesses.
View profileDay One Strategy provides healthcare market research and brand strategy. Its services include qualitative and quantitative studies, patient journey research, segmentation, message and concept testing, social listening, and brand tracking.
View profileHeadquarters in Copenhagen, Denmark
Experience design and innovation consultancy offering design research to inform products, services and customer experiences. Its published banking work combines qualitative interviews, quantitative surveys, ethnographic studies and focus groups across multiple countries.
View profileConsumer research, brand strategy and innovation consultancy serving consumer goods and healthcare brands. Its work combines custom quantitative studies with interviews, ethnography and digital communities to inform segmentation, brand positioning and customer experience.
View profileHeadquarters in San Francisco, United States
Design and innovation consultancy within Capgemini Invent, combining qualitative and quantitative user research with service and product development. Its teams use customer research and product testing to inform experiences and customer journeys.
View profileGemic combines social-science research and strategy consulting to develop customer and user insights. Its work informs growth strategy, brand innovation, new products, and market opportunities, using qualitative and ethnographic approaches.
View profileHeadquarters in London, United Kingdom
Consumer and sensory research agency supporting product, packaging and concept development. Its research also informs brand strategy, portfolio decisions and pricing.
View profileNational Research Group provides research and strategy consulting at the intersection of entertainment, culture and technology. Its qualitative and quantitative work supports audience understanding, brand strategy, creative development and product decisions.
View profileHeadquarters in Sydney, Australia
Data and research company providing online sample, custom survey research, qualitative studies and analytics. Its services include interviews, groups and communities, brand tracking and product or advertising studies, alongside separately labelled synthetic-response products.
View profileResearch and strategy consultancy supporting brand positioning, reputation, public affairs and product marketing decisions. It conducts research with specialist audiences, including policy professionals, technology decision-makers, business leaders and investors.
View profileHeadquarters in Tokyo, Japan
Online research and data collection provider within Rakuten Group. It offers access to proprietary panels in Asia and the US, supplemented by local partners, with survey programming, translation and tabulation as well as online qualitative studies.
View profileReD Associates applies social-science and ethnographic research to growth strategy, customer segmentation, and organisational change. It studies people's everyday lives and cultural contexts to inform business, brand, and product decisions.
View profileHeadquarters in Waltham, United States
Life sciences consultancy with a primary market research practice for pharmaceutical, biotechnology and medical technology companies. Conducts qualitative interviews and quantitative studies to inform market access, product strategy, segmentation and pricing.
View profileHeadquarters in London, United Kingdom
Digital product studio offering discovery research, user research, stakeholder interviews and concept and prototype testing as part of product and service development. Its research helps teams define opportunities and refine digital experiences before and after launch.
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