Qualitative Research agencies in Germany

eye square

Headquarters in Germany

Human experience research company offering UX and advertising research using eye tracking, implicit measurement, qualitative methods, and usability testing.

forsa

Headquarters in Germany

forsa conducts market and public-opinion research using telephone, online and face-to-face surveys, supplemented by qualitative interviews and focus groups.

Infratest dimap

Headquarters in Germany

Infratest dimap conducts election and public-opinion research using telephone and online surveys, election-day interviewing and qualitative individual or group discussions.

INSA

Headquarters in Erfurt, Germany

INSA-CONSULERE is an Erfurt market and social research institute conducting public-opinion polling, telephone and online surveys, qualitative research and mystery shopping.

Interrogare

Headquarters in Bielefeld, Germany

Interrogare conducts quantitative and qualitative research on brands, communication, customers, products and pricing, with a dedicated healthcare practice and data-science services.

Produkt + Markt

Headquarters in Wallenhorst, Germany

Produkt + Markt conducts qualitative and quantitative research on brands, innovation, customers and pricing, with ethnographic and co-creation approaches and dedicated sector teams.

Psyma

Headquarters in Rückersdorf, Germany

German market research group conducting international qualitative and quantitative studies for consumer and business markets, including automotive, healthcare, media, and technology.

SKOPOS RESEARCH

Headquarters in Hürth, Germany

SKOPOS RESEARCH is a Hürth market-research institute providing quantitative and qualitative studies on markets, products, pricing, advertising and brands, including segmentation and customer research.

Uintent

Headquarters in Hamburg, Germany

Uintent is a Hamburg UX research and human-factors consultancy in Resight Global, conducting usability studies, interviews and contextual research for digital products, vehicles and medical technology.

Designit

Headquarters in Copenhagen, Denmark

Experience design and innovation consultancy offering design research to inform products, services and customer experiences. Its published banking work combines qualitative interviews, quantitative surveys, ethnographic studies and focus groups across multiple countries.

frog

Headquarters in San Francisco, United States

Design and innovation consultancy within Capgemini Invent, combining qualitative and quantitative user research with service and product development. Its teams use customer research and product testing to inform experiences and customer journeys.

Gemic

Gemic combines social-science research and strategy consulting to develop customer and user insights. Its work informs growth strategy, brand innovation, new products, and market opportunities, using qualitative and ethnographic approaches.

Reppublika Research & Analytics

Headquarters in Austria

Full-service market and media research agency combining surveys, qualitative studies and behavioural analysis. It provides study design, data collection, analytics and brand tracking in German-speaking and Central and Eastern European markets.