Product & Concept Testing agencies in New York, United States

Day One Strategy

Day One Strategy provides healthcare market research and brand strategy. Its services include qualitative and quantitative studies, patient journey research, segmentation, message and concept testing, social listening, and brand tracking.

frog

Headquarters in San Francisco, United States

Design and innovation consultancy within Capgemini Invent, combining qualitative and quantitative user research with service and product development. Its teams use customer research and product testing to inform experiences and customer journeys.

MMR Research

Headquarters in London, United Kingdom

Consumer and sensory research agency supporting product, packaging and concept development. Its research also informs brand strategy, portfolio decisions and pricing.

National Research Group (NRG)

National Research Group provides research and strategy consulting at the intersection of entertainment, culture and technology. Its qualitative and quantitative work supports audience understanding, brand strategy, creative development and product decisions.

PSB Insights

Research consultancy supporting audience, brand, communications and product decisions. Its offerings include segmentation, reputation tracking, choice-based product and pricing studies, and analysis of social conversations and other unstructured data.

Quadrant Strategies

Research and strategy consultancy supporting brand positioning, reputation, public affairs and product marketing decisions. It conducts research with specialist audiences, including policy professionals, technology decision-makers, business leaders and investors.

ustwo

Headquarters in London, United Kingdom

Digital product studio offering discovery research, user research, stakeholder interviews and concept and prototype testing as part of product and service development. Its research helps teams define opportunities and refine digital experiences before and after launch.