Qualitative research agencies explore attitudes, motivations, and behaviors through interviews, focus groups, ethnography, and observation — answering the "why" behind the numbers.
These agencies have a headquarters or office in Canada. Confirm the locations and languages available for your project.
Headquarters in Toronto, Canada
Dig Insights combines research consulting, foresight, and data science to support brand and product innovation decisions. Its qualitative and quantitative services include concept, packaging, and communications testing.
View profileHeadquarters in Canada
Environics Research provides qualitative and quantitative research, segmentation, and research consulting. Its services include social-values research, B2B studies, brand health, customer satisfaction, and public-sector research.
View profileHeadquarters in Canada
Leger provides custom market research, public-affairs research, customer-experience studies, and analytics. Its services combine qualitative research, online surveys, and hybrid methods such as research communities and sensory testing.
View profileHeadquarters in Canada
Pollara Strategic Insights conducts qualitative and quantitative research, public-opinion polling, and data analysis. Its research products cover brand research, customer loyalty, financial services, and fundraising.
View profileExplorer Research studies shopper behavior and retail experiences. Its services include packaging research, path-to-purchase studies, e-commerce usability testing, eye tracking, and research in immersive shopping environments.
View profileGemic combines social-science research and strategy consulting to develop customer and user insights. Its work informs growth strategy, brand innovation, new products, and market opportunities, using qualitative and ethnographic approaches.
View profile